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Let’s be honest: How well do you know your digital marketing ROI?
“Half the money I spend on advertising is wasted; the [...]
Superpowered by Traders
Find many of Laura’s programmatic insights, such as how programmatic is transforming media or her favorite programmatic metaphor in this Superpowered by The Trade Desk campaign.
Jay Friedman Talks Trust in Digital Advertising at DMEXCO 2019 (Video)
Our president Jay Friedman recently spoke to Pixalate about trust in digital advertising at the Digital Marketing Expo & Conference (DMEXCO 2019), Europe’s largest annual digital marketing and advertising trade fair and conference.
Jay Friedman Talks New Book on Money for Lunch (Audio Interview)
Our president Jay Friedman appeared on Bert Martinez’s Money for Lunch Blog Talk Radio last Tuesday where he discussed key digital advertising trends.
Creating and Implementing Better KPIs
KPI stands for key performance indicator and is defined as a quantifiable measure used to evaluate the success of an organization in meeting objectives for performance.
4 Steps to Launch Your Supply Path Optimization Strategy
Demands for greater transparency and efficiency across the programmatic industry continue to be a hot topic. One of the ways to achieve this is through supply path optimization (SPO) efforts.
Prove Your Ad Campaign Impact With a Lift Study
Prove your ad campaign impact on business results with a lift study on your next campaign.
4 Tourism Marketing Digital Strategies to Attract a Crowd
Use these 4 digital strategies in your next tourism marketing campaign to drive steady foot traffic to your local attraction.
Ad Tech’s Hot Headlines: Your Three-Minute Roundup
The ad tech industry moves fast. To help busy marketing leaders keep pace, we’ve summarized the top eye-catching headlines of the moment.
Breaking: Ad Tech News Roundup
Finding it difficult to stay knowledgeable and up to speed on the ad tech industry? We can help. Read our latest breaking ad tech news roundup.