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Let’s be honest: How well do you know your digital marketing ROI?
Let’s be honest: How well do you know your digital marketing ROI?

Let’s be honest: How well do you know your digital marketing ROI?

“Half the money I spend on advertising is wasted; the [...]

Superpowered by Traders
Superpowered by Traders

Superpowered by Traders

Find many of Laura’s programmatic insights, such as how programmatic is transforming media or her favorite programmatic metaphor in this Superpowered by The Trade Desk campaign.

Jay Friedman Talks Trust in Digital Advertising at DMEXCO 2019 (Video)
Jay Friedman Talks Trust in Digital Advertising at DMEXCO 2019 (Video)

Jay Friedman Talks Trust in Digital Advertising at DMEXCO 2019 (Video)

Our president Jay Friedman recently spoke to Pixalate about trust in digital advertising at the Digital Marketing Expo & Conference (DMEXCO 2019), Europe’s largest annual digital marketing and advertising trade fair and conference.

Jay Friedman Talks New Book on Money for Lunch (Audio Interview)
Jay Friedman Talks New Book on Money for Lunch (Audio Interview)

Jay Friedman Talks New Book on Money for Lunch (Audio Interview)

Our president Jay Friedman appeared on Bert Martinez’s Money for Lunch Blog Talk Radio last Tuesday where he discussed key digital advertising trends.

Creating and Implementing Better KPIs
Creating and Implementing Better KPIs

Creating and Implementing Better KPIs

KPI stands for key performance indicator and is defined as a quantifiable measure used to evaluate the success of an organization in meeting objectives for performance.

4 Steps to Launch Your Supply Path Optimization Strategy
4 Steps to Launch Your Supply Path Optimization Strategy

4 Steps to Launch Your Supply Path Optimization Strategy

Demands for greater transparency and efficiency across the programmatic industry continue to be a hot topic. One of the ways to achieve this is through supply path optimization (SPO) efforts.