“Half the money I spend on advertising is wasted; the [...]
Find many of Laura’s programmatic insights, such as how programmatic is transforming media or her favorite programmatic metaphor in this Superpowered by The Trade Desk campaign.
Our president Jay Friedman recently spoke to Pixalate about trust in digital advertising at the Digital Marketing Expo & Conference (DMEXCO 2019), Europe’s largest annual digital marketing and advertising trade fair and conference.
Our president Jay Friedman appeared on Bert Martinez’s Money for Lunch Blog Talk Radio last Tuesday where he discussed key digital advertising trends.
KPI stands for key performance indicator and is defined as a quantifiable measure used to evaluate the success of an organization in meeting objectives for performance.
Demands for greater transparency and efficiency across the programmatic industry continue to be a hot topic. One of the ways to achieve this is through supply path optimization (SPO) efforts.
Prove your ad campaign impact on business results with a lift study on your next campaign.
Use these 4 digital strategies in your next tourism marketing campaign to drive steady foot traffic to your local attraction.
The ad tech industry moves fast. To help busy marketing leaders keep pace, we’ve summarized the top eye-catching headlines of the moment.
Finding it difficult to stay knowledgeable and up to speed on the ad tech industry? We can help. Read our latest breaking ad tech news roundup.