Control v Exposed Celebrate Women in Marketing 2021

"A challenged world is an alert world, and from challenge comes change." March is the month of International Women's Day! History is full of strong women who accomplished far beyond what they strived for simply because they knew who they were, what they could offer and had the confidence and courage to chase their dreams and make their mark. Control v Exposed published a series of LinkedIn posts celebrating Women in Marketing and asking industry influences how they will help forge a gender-equal marketing world. A rally call to men Our President Paul Frampton Calero makes a rally call to men on International Women's Day 2021, and celebrates many organisations that support and lift up women in marketing like BLOOMUK LIMITED. "In 2021, the fact that women still have to fight to have equal opportunities and pay is at best wrong and at worst one [...]

CvE Parent company Goodway Group Named a 2020 AdExchanger Programmatic Power Player

AdExchanger recently announced its 2020 Programmatic Power Player list, the first definitive searchable guide to the top digital marketing agencies, tech providers and strategic partners in the digital advertising business, and our parent group. Goodway Group is on it! It’s a one-stop shop for brands seeking the top partners in programmatic – and we couldn’t be more thrilled. Wait a Minute … Remind Me. What Is Programmatic? Our president, Paul Frampton, recently explained it like this: “Programmatic is a way of media buying, NOT a channel. In fact, TV, audio, digital out-of-home (DOOH) and other media channels are fast adding programmatic scale because it’s the art of using tech and data to buy audiences effectively and efficiently,” he said. So What Are Programmatic’s Benefits? Access the best inventory with the least effort. Buy advertising across thousands of sites at a time while focusing only on the audience segments you choose, no [...]

Control v. Exposed announced as Adform’s first premier European partner

The new model agency and programmatic advertising platform to provide the industry with a new independent service encompassing programmatic marketing and digital consultancy. London, UK – 29th September: Control v. Exposed (CvE), a division of US-headquartered, independent company Goodway Group, has today announced a partnership with Adform UK, the only global, independent and fully integrated advertising platform built for modern marketing, to be its preferred choice for managed service across all addressable channels. The collaboration will enable CvE’s clients to access Adform’s full-stack integrated adtech suite, while Adform’s clients will benefit from CvE’s consultative expertise on media strategy, digital transformation and programmatic in-housing. It will also empower brands that are new to programmatic to accelerate their digital marketing activity and bring programmatic advertising into their business growth strategy. Adform is the only independent global ad management platform covering all aspects of the digital campaign lifecycle and is the preferred choice of leading brands across [...]

Control v. Exposed (CvE) expands APAC presence with Current Asia strategic partnership

Digital experts join forces to provide programmatic and consulting services to Asian brands Singapore/London, September 2 - Control v. Exposed (CvE), a division of US-headquartered, independent company Goodway Group, today announces that it is expanding its operations in the Asia Pacific region through a strategic partnership with digital marketing and media firm Current Asia. Formed in early 2019, CvE established a regional presence in Singapore last year as part of a plan to deliver digital campaign consulting and buying capabilities to brands in the region. The company said its partnership with Current Asia would involve expansion into Malaysia, the Philippines, Thailand, Indonesia, China, Australia and New Zealand. The partnership will offer programmatic and performance media services to brands and agencies across the region. CvE has already developed relationships in the region with a number of programmatic and data companies, including The Trade Desk and Oracle. It also [...]

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