Control v. Exposed announced as Adform’s first premier European partner

The new model agency and programmatic advertising platform to provide the industry with a new independent service encompassing programmatic marketing and digital consultancy. London, UK – 29th September: Control v. Exposed (CvE), a division of US-headquartered, independent company Goodway Group, has today announced a partnership with Adform UK, the only global, independent and fully integrated advertising platform built for modern marketing, to be its preferred choice for managed service across all addressable channels. The collaboration will enable CvE’s clients to access Adform’s full-stack integrated adtech suite, while Adform’s clients will benefit from CvE’s consultative expertise on media strategy, digital transformation and programmatic in-housing. It will also empower brands that are new to programmatic to accelerate their digital marketing activity and bring programmatic advertising into their business growth strategy. Adform is the only independent global ad management platform covering all aspects of the digital campaign lifecycle and is the preferred choice of leading brands across [...]

Control v. Exposed (CvE) expands APAC presence with Current Asia strategic partnership

Digital experts join forces to provide programmatic and consulting services to Asian brands Singapore/London, September 2 - Control v. Exposed (CvE), a division of US-headquartered, independent company Goodway Group, today announces that it is expanding its operations in the Asia Pacific region through a strategic partnership with digital marketing and media firm Current Asia. Formed in early 2019, CvE established a regional presence in Singapore last year as part of a plan to deliver digital campaign consulting and buying capabilities to brands in the region. The company said its partnership with Current Asia would involve expansion into Malaysia, the Philippines, Thailand, Indonesia, China, Australia and New Zealand. The partnership will offer programmatic and performance media services to brands and agencies across the region. CvE has already developed relationships in the region with a number of programmatic and data companies, including The Trade Desk and Oracle. It also [...]

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