Paul Frampton, President, CvE International said: “APAC is a really exciting region for us with a ton of growth potential. We are excited to support our international clients in the region but also to have the opportunity to work increasingly with Asian brands that are looking to global markets for expansion. I am really excited to be partnering with Current Asia CEO David Ketchum and his team as they deeply understand the nuances of the different Asian markets and bring compelling technology and content solutions to the table.”
Current Asia, established in 2015 by Ketchum, creates data-driven campaigns that engage customers at each stage of the marketing funnel. The partner agency’s regional customers are located across the region, from Singapore and Hong Kong to mainland China, Taiwan, Southeast Asia and Australia.
Ketchum, who has been appointed head of CvE Asia said: “CvE has built a powerful engine for brands and agencies to effectively deploy programmatic advertising. CvE’s consultative approach to digital marketing has been highly valued by clients in the US and Europe, so we are excited to bring this specialist expertise to marketers and senior media executives in Asia Pacific.”
The company has undertaken multiple digital marketing and transformation projects in sectors such as media and entertainment, professional services, insurance and FMCG. Current Asia’s clients range from early stage start-ups to global brands, and include CLSA, EY, Flexport and professional services provider TMF Group
Ketchum has worked in Asia since 1992, when he was appointed to run marketing services for Burson-Marsteller in China. He was also formerly Senior Vice President for Calvin Klein in the nineties, responsible for marketing, advertising, promotion, retail POS and public relations in the Asia Pacific.