“Being successful in programmatic means knowing our clients, what they’re looking for, what they need, and the tech that’s coming down the pipeline. And you need to know it all before they do,” Laura said.
Find this and many more of Laura’s programmatic insights, such as how programmatic is transforming media or her favorite programmatic metaphor (hint: Avocados are involved!) in this Superpowered by The Trade Desk campaign. Here, Laura is profiled along with seven other digital media traders from around the world who are pushing programmatic forward and helping shape the digital media industry today.
To learn more about launching your own Goodway career or how we can help you be successful with programmatic, connect with us today.