CvE created and implemented the “Growth Hackers Academy,” an eight-session training program. GHA taught marketers end-to-end digital marketing from CRM to CRO to Performance Marketing and Paid Media, with a focus on teaching, upskilling, and motivating future tests across key marketing departments. The academy also taught the marketing team how to use Agile methods to hypothesise, plan, and execute effective tests.
The feedback around the Growth Hackers Academy identified valuable insights to inform Phase Two which is all about readiness and enablement.
The Growth Hackers Academy was not mandatory but still attracted 300 marketers from across 30 markets in the global marketing org.
In the next stage, CvE are embedding Scrum Masters and enabling agile acceleration in key markets.
Next Case Study
Previous Case Study
Paddy Power Betfair, a leading sports betting and gaming company, recognized the need to step up their marketing game and turbocharge their marketing efforts by implementing innovative strategies and technologies to reach and engage their target audience effectively.
Next Case Study
Ice Lolly and Travel Supermarket merged in 2021 to become Ice Travel Group. There was large amounts of internal debate about how challenging this would be to achieve, and what was needed from a marketing perspective to return to previous levels of sales and revenue.
Next Case Study
Previous Case Study
Ziglu is a crypto start up that aims to disrupt the banking sector by offering interest rates on crypto holdings. Having recently been acquired by Robinhood, they have ambitions of being the number 1 crypto brand in Europe. CvE was appointed to lead marketing effectiveness services for Ziglu.
Next Case Study
KFC wanted to change the mindset of their global marketing organisation in preparation for the shift to Agile Marketing.
Next Case Study
Previous Case Study
Harnessing Data to build a media plan using programmatic and focused on Customer Lifetime Value
Next Case Study
Nokia / HMD Global was looking for a media strategy for their handsets that not only worked its media dollars more efficiently but also optimises data, especially given its plans to sell the phones directly to consumers.
Next Case Study
Previous Case Study
When everything is measured on a click-through basis, it creates a level playing field with all digital channels measured on the same metric. So, what happens when we focus on the customer journey, and not an ad click? Go Compare hired us to do so, as experts in Incrementality Testing.
Interested in learning more about our services and how we can help you make smart decisions? Our team will respond within 24 hours.
