CvE created and implemented the “Growth Hackers Academy,” an eight-session training program. GHA taught marketers end-to-end digital marketing from CRM to CRO to Performance Marketing and Paid Media, with a focus on teaching, upskilling, and motivating future tests across key marketing departments. The academy also taught the marketing team how to use Agile methods to hypothesise, plan, and execute effective tests.
The feedback around the Growth Hackers Academy identified valuable insights to inform Phase Two which is all about readiness and enablement.
The Growth Hackers Academy was not mandatory but still attracted 300 marketers from across 30 markets in the global marketing org.
In the next stage, CvE are embedding Scrum Masters and enabling agile acceleration in key markets.
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Paddy Power Betfair, a leading sports betting and gaming company, recognized the need to step up their marketing game and turbocharge their marketing efforts by implementing innovative strategies and technologies to reach and engage their target audience effectively.
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Ice Lolly and Travel Supermarket merged in 2021 to become Ice Travel Group. There was large amounts of internal debate about how challenging this would be to achieve, and what was needed from a marketing perspective to return to previous levels of sales and revenue.
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KFC wanted to change the mindset of their global marketing organisation in preparation for the shift to Agile Marketing.
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Nokia / HMD Global was looking for a media strategy for their handsets that not only worked its media dollars more efficiently but also optimises data, especially given its plans to sell the phones directly to consumers.
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