Turbocharging Marketing Efforts: Paddy Power Betfair Prepares for the Digital Era

Paddy Power Betfair, a leading sports betting and gaming company, recognized the need to step up their marketing game and turbocharge their marketing efforts by implementing innovative strategies and technologies to reach and engage their target audience effectively.

Turbocharging Marketing Efforts: Paddy Power Betfair Prepares for the Digital Era

Challenges

Paddy Power Betfair were looking to turbocharge their marketing efforts and take more ownership of their operations to ensure they were ready for a new era of digital marketing. 

Turbocharging Marketing Efforts: Paddy Power Betfair Prepares for the Digital Era

Solution

Using our Growth Sophistication Model we were able to quickly pinpoint which areas of the business needed upgrading to have the most business impact. We then built and implemented a marketing growth roadmap for the following 4 key areas: 

Paddy Power Betfair

 

Turbocharging Marketing Efforts: Paddy Power Betfair Prepares for the Digital Era

Results

  • Delivered a defined Measurement Framework that accurately tracked and reported media effectiveness 
  • Improved media efficiency by 15%  
  • Improved resource utilisation efficiency by over 10% through adjusting their operating model and automation of tasks  
  • Increased the access and utilisation of 1st and 2nd party data to enhance customer personalisation and media effectiveness