Paddy Power Betfair, a leading sports betting and gaming company, recognized the need to step up their marketing game and turbocharge their marketing efforts by implementing innovative strategies and technologies to reach and engage their target audience effectively.
Paddy Power Betfair were looking to turbocharge their marketing efforts and take more ownership of their operations to ensure they were ready for a new era of digital marketing.
Using our Growth Sophistication Model we were able to quickly pinpoint which areas of the business needed upgrading to have the most business impact. We then built and implemented a marketing growth roadmap for the following 4 key areas:
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Paddy Power Betfair, a leading sports betting and gaming company, recognized the need to step up their marketing game and turbocharge their marketing efforts by implementing innovative strategies and technologies to reach and engage their target audience effectively.
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Ice Lolly and Travel Supermarket merged in 2021 to become Ice Travel Group. There was large amounts of internal debate about how challenging this would be to achieve, and what was needed from a marketing perspective to return to previous levels of sales and revenue.
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Ziglu is a crypto start up that aims to disrupt the banking sector by offering interest rates on crypto holdings. Having recently been acquired by Robinhood, they have ambitions of being the number 1 crypto brand in Europe. CvE was appointed to lead marketing effectiveness services for Ziglu.
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KFC wanted to change the mindset of their global marketing organisation in preparation for the shift to Agile Marketing.
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Harnessing Data to build a media plan using programmatic and focused on Customer Lifetime Value
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Nokia / HMD Global was looking for a media strategy for their handsets that not only worked its media dollars more efficiently but also optimises data, especially given its plans to sell the phones directly to consumers.
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When everything is measured on a click-through basis, it creates a level playing field with all digital channels measured on the same metric. So, what happens when we focus on the customer journey, and not an ad click? Go Compare hired us to do so, as experts in Incrementality Testing.
Interested in learning more about our services and how we can help you make smart decisions? Our team will respond within 24 hours.
