Paddy Power Betfair, a leading sports betting and gaming company, recognized the need to step up their marketing game and turbocharge their marketing efforts by implementing innovative strategies and technologies to reach and engage their target audience effectively.
Paddy Power Betfair were looking to turbocharge their marketing efforts and take more ownership of their operations to ensure they were ready for a new era of digital marketing.
Using our Growth Sophistication Model we were able to quickly pinpoint which areas of the business needed upgrading to have the most business impact. We then built and implemented a marketing growth roadmap for the following 4 key areas:
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Paddy Power Betfair, a leading sports betting and gaming company, recognized the need to step up their marketing game and turbocharge their marketing efforts by implementing innovative strategies and technologies to reach and engage their target audience effectively.
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Ice Lolly and Travel Supermarket merged in 2021 to become Ice Travel Group. There was large amounts of internal debate about how challenging this would be to achieve, and what was needed from a marketing perspective to return to previous levels of sales and revenue.
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KFC wanted to change the mindset of their global marketing organisation in preparation for the shift to Agile Marketing.
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Nokia / HMD Global was looking for a media strategy for their handsets that not only worked its media dollars more efficiently but also optimises data, especially given its plans to sell the phones directly to consumers.
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