CvE North America

The bulk of my career has been at startups within HoldCos – launching digital media, search, seo, social and emerging media labs for IPG and Euro. In 2009, I started in digital media consultancy in Minneapolis that is now FRWD@Bain. I left my solo consulting gig, Leveret Marketing to work with all of you as we create a U.S. consulting practice within Goodway’s ControlVExposed or “CvE”.

“Having consulted with Goodway Group over the last several months, Aimee has been instrumental in helping evolve our relationship with existing Goodway Group clients such as Blackhawk Networks”.

Alyssa Bonasera brings over a decade of experience within client success, project management and organizational excellence. She has a vast background with expertise in process efficiency and operational strategies, and experience in sales enablement, media planning/buying, operational workflow, and team growth strategies. Prior to joining CvE, Alyssa held various roles leading teams for a global programmatic media company, a global video ad-tech startup, a media agency and various digital publishers.

Outside of work, Alyssa enjoys taking a yoga or mediation class or being active outdoors- either hiking or snowboarding in the winter!

As Global Director, Solutions Consulting at Control V Exposed, Ashton works closely with global brands to uncover the transformation solutions that enable them to streamline their operations in the pursuit to better connect their customers. Bringing over 15 years of marketing experience with global brands, he has helped CvE’s client partners in-house media operations, uncover new revenue streams, and streamline their operating models. In his down time, you can find him working on his old fixer-upper that needs constant attention.

Dennis Still is our Senior Consultant on Analytical Solutions and Insights. Before CvE, he founded and ran his own analytics consulting business called Bigfoot Analytics. His many years as an analyst, data scientist, marketer, academic, and researcher at large corporations like Thomson Reuters, and SaaS businesses such as GovDelivery, OptiMine, and When I Work, have given him the tools and skills necessary to quickly guide stakeholders through the process of data collection and meaningful analyses. Dennis has helped hundreds of businesses crucial budget dollars and has ultimately helped them identify actionable information that adds to their overall bottom line.

For more than 25 years, I’ve been lucky enough to have worked with numerous brands creating a wide range of experiences. In that time, I’ve built and led large creative and delivery teams, including the roles of branding, UX, content creation, production, development and analytics.

Over the years I have developed a love for building brands, finding new ways to work, and innovating to create work for my clients’ consumers. It’s an exciting time to be a creative! The needs and requirements for great work are changing at a rapid pace, encompassing equal parts art and science.

I’ve worked inside several agencies and owned my own and now am excited to have returned to being an independent consultant. It’s an amazing model that gives me the freedom to work with a range of collaborators and internal teams to do great work.
Brand Experience
Target, PBS, Johnson & Johnson, Nike, General Mills, L’Oréal, Pepsi Co., Ecolab, Post Holdings, Cargill, University of Minnesota, Purina, Allianz Life, Medtronic, NSF, Aveda, Land O’ Lakes, Hormel Foods, Red Wing Shoes, 5th 3rd Bank, Thomson Reuters, Boston Scientific, Northwestern Mutual, 3M, United Health Care, Wrigley, Sleep Number

Julie Kosbab has created marketing strategy and lead generation programs for some of the world’s largest brands and for small businesses across the country. Her specialty and passion is for SEO. She got her start in e-commerce marketing in the early aughts and has since worked in-house, with agencies and as a freelancer. She has launched websites in more than 30 countries, worked with numerous Fortune 50 companies, created brand marketing plans for angel-backed startups, and traded local SEO know-how for cake.

Julie’s overall industry experience includes CPG, high tech, legal, real estate, retail/e-commerce, health care, finance and pharmaceuticals. She holds a master’s degree in communications from the University of St. Thomas, and undergraduate degrees in English literature and economics from the University of Iowa.

Michael is our Website Strategy & Tech Consultant. He has over 10 years of experience in building websites, performing SEO optimization, and creating advanced connections between different marketing systems. He is an expert with WordPress, Google Analytics & Tag Manager, Hubspot, Zoho CRM and numerous other marketing technology tools. Michael has helped numerous companies build a robust web architecture that meets their operational needs.

Global marketing strategist with 20+ years of marketing strategy and business development for Fortune 500 companies at the best agency groups & consulting firms, including KPMG, McCann WorldGroup and JWT. She has founded a couple of companies in the U.S. and Japan. She is trilingual in English, Japanese and German and her in-market experience includes the U.S., Japan, Switzerland, Germany and U.K.