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Digital Media Strategy

Build a compelling measurable digital media plan, tied to KPIs, to achieve your brand and business goals whilst achieving a sustainable competitive advantage.

Define optimal digital mix to reach your business goals

  • Digital and Traditional Mix
  • DTC/Ecommerce vs Retail/Partners
  • Align Capability building and training

Leverage analytics to inform the optimal mix for best return

Through audience discovery and ROI modelling lens, develop an optimal media strategy by channel.

Digital Media Strategy

Marketing Measurement

Understand the true contribution of each channel/combination of digital channels

  • Multi touch attribution
  • Media mix modelling
  • Incrementality testing