Control v Exposed (CvE) is delighted to announce Adam Herman as our new VP of Global Business Strategy.


Adam is an outstanding sales leader with 14 years’ experience creating value for his partners in the digital media, advertising, and data industry. He has handled key agency accounts for digital marketing agencies throughout his career, most recently at Centro as director of client development. There, he led the Pacific Northwest and Southwest United States team to deliver over $90M in revenue, helping clients, such as Nordstrom, Alaska Airlines, D.R. Horton, and RE/MAX, among others – craft, deploy and measure strategic marketing campaigns using proprietary technology to drive business growth.

A forward-thinking entrepreneur, Adam was co-founder and partner at Blupint Interactive, a boutique interactive marketing agency, where he oversaw the firm’s vision, direction and services. Earlier in his career, he also worked for such notable companies as Trulia and Sony Pictures Digital Entertainment, mastering in-house digital media delivery. Adam holds a bachelor’s in business administration and communications from Trinity University and an MBA from the University of San Francisco.

Adam’s knowledge and experience make him the perfect fit for CvE’s vision to change the way CMOs think about their agency relationships. And because of his past consultative work with Fortune 500-level CMOs, he will be able to hit the ground running with CvE’s core clients.

According to Adam, “I know CvE is striving to redefine the digital media landscape by giving marketers the best of a consultancy, media agency and adtech company all in one simple, transparent package, and I want to be a part of that transformation.” He continued, “I’m looking forward to helping clients find the truth, answers and performance they want to see from their digital advertising and showing them how to use their own data to drive success.”

Spun off from Goodway Group in 2018, CvE will offer brands everything – the strategy, know-how, execution expertise and technical chops – they need to get the most from their advertising to drive profits. Adam’s successful sales background, hard-to-find programmatic acumen and entrepreneurial spirit are just what we need to build and expand our presence in the digital media industry, to become the digital media performance agency of the future.

Ready to move into the future with ad tech? Our CvE team is growing. Contact us today to learn more.