Today we’re happy to announce a world-class executive has joined Control v Exposed (CvE) — help us welcome Doug Martin as our new VP of Global Business Strategy.


Doug brings three decades of experience and success in new business development, as well as an unparalleled passion and adtech expertise to the company. Having worked with over 100 brands in his career (including Nike, Miller, Spalding, Patron, Russell, Salomon, and The Home Depot), Doug has a strong reputation for truly caring about his clients’ successes, making him an ideal fit for our team. One of his secrets to success has been establishing account teams that are strategically aligned across all parts of the business – from campaign operations to product development to account management. This has enabled him to deliver both positive business results and positive customer experiences time and again.

Before joining CvE, Doug gained extensive strategic marketing and digital media experience through leadership positions held with a number of agencies, including Wieden+Kennedy, Leagas~Delaney, The Richards Group and Moroch. He also serves on several boards, including the Dallas Chapter of the 4As, employAbility, Family Compass, and the Board of Visitors for the Gaylord College at the University of Oklahoma.

According to Doug, “As CMOs struggle to keep up with the dramatic rise in emerging technologies required to buy media programmatically, CvE is uniquely positioned to offer the right blend of insights, transparency and high-touch client service that brand marketers need. It’s rare to find that kind of combination in our industry, so I couldn’t be more thrilled to become a part of the team.”

Born out of Goodway Group (a trusted partner to advertisers for over 90 years) and launched in 2018, CvE looks to talented individuals like Doug, whose adtech expertise and client relationship skills will help us expand and develop new partnerships in North America, Europe and Asia. We know he will be a key component of our global sales efforts in 2019 and the years to come.

CvE’s success is fueled by our growing team of talented professionals. As we continue to expand, contact us to learn more about joining some of the best digital minds in ad tech.