Control v Exposed (CvE), the performance agency of the future focused on delivering measurable outcomes to global marketers, officially launched today to give brands exactly what they need and love now – the best features of consultancies, media agencies and technology companies all in one.
A spin-off of Goodway Group, CvE offers full-service digital media, programmatic in-housing, consulting and implementation, and audit and analytics with full transparency from a fee, data and performance perspective. We want to partner specifically with marketers who seek truth, answers and performance from their advertising in the form of positive impact on their P&L.
AdExchanger exclusively covered the CvE launch today, and here’s a quick excerpt from their article regarding what we aim to do:
“The agency will focus on driving lift-based outcomes for clients by helping them determine which channels and targeting tactics work best for a specific brand and tying that to creative testing. Because testing will be a big focus for CvE, it will go after brands with large enough budgets to do experiments.”
Jay Friedman, president of Goodway Holdings Inc., elaborated on what benefits this testing can provide:
“We’re going to help marketers create this lift bible of everything that’s been tested and whether it drives lift for their brand,” Friedman said. “We want to take some long-held beliefs and put them to the test.”