Unveiling the Path Ahead: Social Media Advertising in the Future
In this episode of the podcast, we are thrilled to welcome Lysa Hardy, Group CMO and Managing Director of Direct to Consumer UK at Hotel Chocolat, to share her wealth of experience and insights on the ever-evolving landscape of marketing technology. With a distinguished career spanning multiple C-level roles across a range of renowned brands including T-Mobile, RAC, and Holland & Barrett, Lysa is a true industry veteran.
As marketers, it can be all too easy to get caught up in the latest fads and trends in technology, but Lysa reminds us of the fundamental core principles of marketing that have remained unchanged. She expertly navigates the complex world of technology, offering valuable insights on how to manage it as a CMO and how to effectively communicate with the board, shareholders, and investors.
Throughout the episode, Lysa reflects on her illustrious career and offers a unique perspective on the development of marketing over the years. On a more personal note, she candidly shares her experience balancing a demanding executive role with the demands of family life as a mother of four, and the launch of her own skincare company. Lysa emphasizes the importance of setting boundaries and the value of quality time with loved ones.
Tune in to the end of the episode, where Lysa provides actionable advice to all marketers and offers an exclusive glimpse into the mind of a seasoned industry leader. Don’t miss this chance to gain valuable insights and inspiration from one of the most respected voices in the marketing world.
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