Retail Media Monetisation Strategies
In this exciting new podcast series, Athar Naser sits down with industry-leading marketing professionals who are shaping the future of their companies and driving change. Get an inside look at how these trailblazers approach change, their own personal resets, and the innovative ways of thinking and building processes that create measurable impact.
In the first episode of Inside Marketing Transformation, Athar is joined by Nathan Wadlow, Head of Digital at Virgin Wines. Virgin Wines is one of the UK’s largest direct-to-consumer wine retailers, with the goal of revolutionizing the way people buy wine in the UK. With a portfolio of over 1,000 products and 180,000 active customers, Virgin Wines has made a significant impact on the industry.
Nathan shares the impact of COVID-19 on Virgin Wines and the challenges they faced as an e-commerce business. He offers valuable insights on building a successful team structure, navigating a rapidly changing macro-environment, and other elements that help accelerate transformation. As a bonus, Nathan even shares some of his top wine recommendations.
Don’t miss out on the valuable insights and inspiration in this episode. Tune in now to hear from one of the industry’s top leaders and gain a deeper understanding of the marketing transformation process.
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