Retail Media Monetisation Strategies
In this episode, Paul sits down with Oli Whitten, the COO of Adform, a leading independent ad tech and marketing platform trusted by global brands worldwide.
Oli shares his expert insights on the growing trend of brands pushing for more transparency and independent measurement from the walled gardens. He also shares his predictions on how digital identity will evolve post-3rd party cookie and how brands are embracing new service models to stay ahead of the game. But that’s not all, Oli also delves into the exciting advancements in technology that are revolutionizing the way brands buy and measure supply in channels such as TV and OOH, and how the walled gardens are losing their grip on these areas.
This is an episode that every marketer should tune in to, as Oli shares valuable insights and predictions that will shape the future of the industry!
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