In this latest interview, Paul talks to Steph Douglas, the founder of Don’t Buy Her Flowers. After a long career in govt and marketing and being left puzzled about why people would send 8 flower bouquets on the birth of her first child, Steph founded this thoughtful gifting company. Our conversation gives compelling insight in to how Steph has carefully curated and nurtured the brand and customer experience to meet her own high expectations as a consumer. Steph talks about the whole journey from hiring the right people to scaling the business and intentionally choosing not to take on investment. Steph’s clear vision and authenticity is inspiring; her home truths about genuinely consulting and being steered by customer feedback and staying human are a stark reminder to those marketers who talk the theory, but don’t walk it in practice.