Retail Media Monetisation Strategies
In this episode, Paul sits down with Sophie Devonshire, CEO of the Marketing Society. Sophie has a wealth of experience in the marketing industry and shares her insights on the importance of reestablishing marketing as a “noble profession” and how it is critical to business success.
She delves into the need for marketers to not only focus on “doing well” but also “doing good” by aligning creativity with commerciality and straddling all functions within a business. Paul and Sophie discuss the challenges that marketers face in keeping up with the fast-paced changes in consumer behavior and the importance of upskilling to perfect the art of leadership and orchestration.
Tune in for a thought-provoking and enlightening conversation on how to build a more sustainable and responsible marketing industry!
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