TFAR – Episode 23 – Can Marketing Save the Planet?

TFAR – Episode 23 – Can Marketing Save the Planet?

In this episode, Paul talks to Sophie Devonshire, CEO of the Marketing Society. Sophie outlines two inter-connected resets, reestablishing marketing as a “noble profession” and critical to business success , whilst doing the same for business and its role in changing the world for the better. Sophie talks about marketing needing ‘marketing’ and the need for marketers to not only to “do well” but to “do good” by aligning creativity with commerciality and straddling all functions. Paul and Sophie also discuss whether marketers are changing quickly enough to keep up with consumers and whether they put aside enough time to upskill and perfect how to be leaders and orchestrators.

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