Retail Media Monetisation Strategies
In this episode of Time for a Reset, Paul sits down with industry veteran Ellie Norman, a C-Suite executive and former CMO of Formula 1. This episode of Time for a Reset is a must-listen for any professional looking to gain a competitive edge in the industry and stay ahead of the curve!
Ellie brings a wealth of experience and knowledge to the table, offering valuable insights on how to balance short-term and long-term marketing strategies. She provides a unique perspective on the role of economic cycles in shaping marketing strategies and how the pandemic has disrupted traditional market patterns.
From the rise of subscription streaming services to the emergence of gaming elements on streaming platforms, Ellie expertly navigates these trends and provides actionable marketing insights.
Throughout the episode, Ellie also shares her personal journey in the marketing industry, highlighting the importance of building strong relationships, empowering teams, and creating value for customers. She also offers her invaluable advice on how to build credibility as a marketer.
Don’t miss out on this opportunity to gain valuable insights from one of the most accomplished C-Suite executives and former CMO of Formula 1!
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