In this episode, Paul is joined by Ellie Norman, an inspirational C-Suite Exec and former CMO of Formula 1. Ellie chooses to hit reset on the rise of short-term marketing strategies. She emphasises the significance of striking a balance between short-term and long-term strategies in order to grow brands while still producing sales.
Ellie provides a fresh viewpoint via an economic lens, highlighting the natural ups and downs of economic cycles. She also addresses how the pandemic has transformed everything we thought we knew about market patterns. Take Netflix for example. Who would have thought a subscription streaming service would offer gaming elements on its platform? Ellie delves into this topic and provides marketing-related insights.
Ellie also shares her learnings throughout her career in marketing. She highlights the importance of relationships, empowerment, and the value creation zone. Listen to the end to hear Ellie’s insightful advice on how to build credibility as a marketer.