TFAR – Episode 39 – The Inside Track on Why Canton Joined CvE

TFAR – Episode 39 – The Inside Track on Why Canton Joined CvE

In this weeks episode of Time For A Reset, we have special guests Rob Webster and Nick King! 

Rob has been in digital marketing since 2001 as a career innovator, developing tech solutions and running digital campaigns for global brands. He has held leadership positions at both agency and ad-tech companies including MediaCom, Yahoo, Tacoda and Crimtan. Nick has over 20 years of experience within the media and marketing industry where he previously has held a variety of leadership roles within both publishers and ad-tech companies including Yahoo, News UK, and Future. In 2018, they founded Canton Marketing Solutions, a consultancy aimed at helping brands take control of their digital marketing activity. Today, they sit on CvE’s leadership team after being acquired by Goodway Group – (CvE’s parent company).

Nick and Rob speak to Paul about what they want to reset in marketing and reveal the reasons behind joining the CvE and Goodway family. The trio delve into some of the most pressing difficulties that CMOs confront, as well as how businesses can best leverage their partners. Nick and Rob discuss the issues surrounding in-housing and how to make the best decisions for your business. Today, there is a growing talent shortage; both Nick and Rob provide a unique perspective on how we as an industry can address this issue and train the future generation of marketers. Naturally, the conversation then turns to our present macroeconomic trends, and the trio emphasises how economic difficulties and the recession may really be beneficial to businesses.

Stay tuned till the end where Rob and Nick share what knowledge and skills they’re currently working on. They leave us with a great message for all marketers to takeaway. 

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