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The four principles of ‘right-housing’ – Part 3 Talent

Four Principles of Right House – Talent

Future Operating Models: The four principles of ‘right-housing’ – Part 3 Talent

In-housing is a hot marketing topic, and one that has unsurprisingly gained traction as the coronavirus pandemic rumbles on. Suddenly, working life was turned on its head as organisations had to change established processes and practices on the fly in order to deliver something akin to ‘business as usual’.

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10 Pillars of effective local marketing

10 Pillars of Effective Local Marketing

The past year has changed the way that all brands, whatever their size, have had to conduct their business and interact with customers. In this report, we explore the best approaches to local marketing and what brands can do to make sure they’re not falling short when attempting to form closer relationships with consumers who are increasingly demanding more personalised and localised experiences. We spoke to marketers from a variety of national and international brands about how they have reached their consumers on a local level both before and during the pandemic, and how they will continue to do so in the future.

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Four Principles of right housing

Four Principles of Right House – Technology

Future Operating Models: The four principles of ‘right-housing’ – Part 2 Technology

This is the second part of a four piece series that examines how to approach all the basic aspects of in-housing. Principle one is Transformation. Principle two is technology, and this article will explore how a brand that wants to own its technology contracts and data sets should go about building a function that can process up to 30 million new rows of data a day, and how it can analyse and utilise this data to drive business success. It will also delve into the topic of partnerships and what brands should seek in terms of technology partners in order to get the best set-up for both the short and long-term.

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Four Principles of right housing

Four Principles of Right House – Transformation

Future Operating Models: The four principles of ‘right-housing’ – Part 1 Transformation

Advertisers the world over are increasingly looking to in-house some or all of their digital, data and tech capabilities. Study after study shows that in the UK, Europe and the States the trajectory for in-housing is upwards. There is a growing frustration amongst advertisers that the agency operating models of today need to adapt, hence a determination amongst many brands to re-imagine the model. To do this, we need to step away from the commoditisation that threatens to define our industry and acknowledge that there is no one-size-fits-all solution to in-housing.

This article is part of a series that explores each of the ‘T’s’: Transformation, Technology, Talent and Tab (costs and budget). Here we deep dive into the first stage of transformation and the steps that marketers must make when considering a move to in-housing.

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Advanced TV Landscape

Advanced TV Landscape

Are you up to date with the Advanced TV landscape?

Transforming your TV strategy is a must to survive in today’s new normal, and advertisers that are only on linear TV are missing out. Advanced TV’s complex,  convoluted ecosystem has caused considerable  confusion in the industry. The advanced TV landscape has overlapping terminology,  blurred boundaries and  numerous methods of distribution. Unpack all you need to know in our guide.

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Prove your advertising works

Prove Your Advertising Works

Ready To Be The Smartest Person In
The Boardroom?

Jay Friedman’s eBook examines the challenges CMOs face in harnessing, communicating and acting on digital marketing’s results. Designed to help all leaders across the C-suite better understand digital marketing’s role in the company’s financial success, this book offers a guide to discussing this confidently among leadership teams and prove that digital advertising is driving real business value.

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Cookieless

Going Cookieless Guide

Cookies were never intended to be the foundation of targeted advertising. In a cookieless world, how would advertising change? Learn where ad tech is headed and how brands can best prepare. Discover current and potential cookieless solutions all explained in this handy guide. Download now!

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Data Strategy Glossary

Data Strategy Glossary

What is a data strategy? It’s creating a strategic plan designed to capture, enhance, manage and activate data makes it possible for marketers to reach, connect, understand and study their audience at all touchpoints throughout the customer journey. Download the marketing data strategy glossary to learn all the need-to-know terminology. Warning: you might become a know-it-all after reading.

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Data Strategy Playbook

Data Strategy Playbook

Download The Data Strategy Playbook to learn the recipe for capturing, enhancing, managing, and activating data in your marketing strategy to produce delicious outcomes. We promise this playbook will come in candy.

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In Housing playbook

In-Housing Playbook

In-housing has become a popular destination for brands due to the improved transparency, efficiency and performance it can provide. However, in-housing done wrong can lead to expensive mistakes that are often difficult to unwind. Before starting your journey, it’s crucial to understand what’s required for a successful in-housing strategy. Download The In-Housing Playbook to learn how to navigate your journey with confidence and smoothly arrive at your desired destination. We promise after reading, you won’t feel like you’re just winging it when it comes to in-housing.

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10 Pillars of Success

10 Pillars of success for DTC Brands

Explore the dynamics of how EU based DTC brands have developed their marketing strategies to deliver growth.

CvE commissioned a report alongside New Digital Age to explore the dynamics of how European based DTC brands have developed their marketing strategies to deliver growth. In this exclusive report, we unveil the TEN Pillars of Success for DTC Brands and discuss how these learnings can be applied by both emerging DTC brands plus FMCG brands looking to pivot to a more direct model. The report features exclusive interviews with Tails.com, Otty mattresses, Piglet in Bed, Don’t Buy Her Flowers and Pip&Nut. This report is packed with unique insight and available for download now.

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