10 Pillars of Effective Local Marketing

The past year has changed the way that all brands, whatever their size, have had to conduct their business and interact with customers. In this report, we explore the best approaches to local marketing and what brands can do to make sure they’re not falling short when attempting to form closer relationships with consumers who are increasingly demanding more personalised and localised experiences. We spoke to marketers from a variety of national and international brands about how they have reached their consumers on a local level both before and during the pandemic, and how they will continue to do so in the future.

10 Pillars of effective local marketing

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