In-Housing Playbook

In-housing done wrong can lead to expensive mistakes that are often difficult to unwind. We promise after reading, you won’t feel like you’re just winging it when it comes to in-housing! Before starting your journey, it’s crucial to understand what’s required for a successful in-housing strategy, including:

• Technology – Navigating a broad set of best-in-class technology best suited to you

• Talent – Considerations to address when hiring and choosing your in-housing talent

• Transformation – Set of key things to consider before committing to in-housing

• Tab – Delivering on your brand promise