Global Marketing Growth Consultancy


We are a marketing growth consultancy with the breadth and depth of experience to advise senior marketers and the hands-on expertise to deliver. We enable marketing teams to be more effective, agile, and capable of realising higher growth.

What's New at CvE

Our Services

IBSA and CvE partnership

ISBA Partnership

CvE works alongside ISBA to provide updates on industry trends and challenges, providing content and workshops that help marketers navigate the modern marketing landscape.

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Meet the Team

Case Study

Turbocharging Marketing Efforts: Paddy Power Betfair Prepares for the Digital Era

Paddy Power Betfair, a leading sports betting and gaming company, recognized the need to step up their marketing game and turbocharge their marketing efforts by implementing innovative strategies and technologies to reach and engage their target audience effectively.

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Latest Podcast

Episode 62 - Balancing Data-Driven Decisions and Creative Intuition with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE,  sits down with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios,  a commercial subsidiary of the BBC that creates, produces, broadcasts, finances, and sells content around the world.

They discuss the importance of storytelling in the digital market, and Jasmine shares her experiences and insights on customising content strategies for each audience segment and platform. She highlights how taking calculated and calibrated risks can yield unexpected wins that accelerate your career growth.  They further explore how BBC Studios has stayed relevant in the UK and US markets and explore the integration of marketing and content strategy.

You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.

Join them as they discuss:

  • Winning by customising content for the medium and audience
  • How a legacy production company creates viral content on TikTok and Snapchat
  • The role of an open and inclusive culture in fostering innovation 
  • Aligning decision-making with data and creative instincts 
  • Advice for young professionals 

Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, is an award-winning digital specialist with over fifteen years of experience in London and New York, both in-house and agency side, working with blue chip brands such as The New York Times, Hulu, and BT. She has substantial experience driving digital transformation and developing brands' digital footprint, focusing on relevance, reach, and revenues.

The full transcript is available here.

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