Global Marketing Consultancy

With a distinguished career as CEO of both the tech scale-up Tink Labs and the prominent UK and Ireland media network Havas Media Group, Paul brings unparalleled expertise to CvE Marketing Consultancy. His leadership is instrumental in fulfilling CvE’s mission to elevate marketing as a pivotal growth engine within businesses.

At CvE, Paul provides strategic counsel to senior marketers and their teams, tailoring approaches to drive business growth, enhance customer centricity, and create value. His passion lies in guiding brands to develop the most effective marketing operation models, whether through data strategy, in-housing, or selecting the optimal technology stack. Paul’s insights have benefited some of the world’s leading brands, including Mars, Dell, 7-Eleven, Ulta Beauty, Morrisons, and Sainsbury’s.

At the outset of the pandemic, Paul launched the Time For A Reset Marketing Podcast, interviewing marketing leaders on how they are adapting. As founding MAD//Fest host, he engages marketers and agencies through insightful conversations, placing ad tech & data at the centre. He’s a self-labelled feminist, leading from the front to create more physical and psychological safety for women in AdTech and beyond, through the #yesallmen campaign. Recently, he was shortlisted in 40OverForty.

The Evening Standard newspaper in London included Paul in their ‘Progress 1000 Brand Builders 2016’ while The Drum voted him the ‘5th Most Influential Person in UK Digital’. Paul was also honoured to accept Twitter’s ‘Lifetime Achievement Award’. An active advisor and investor in the start-up community, Paul is also an influencer on LinkedIn. He is an advocate for diversity and inclusion, Paul is an advisor for Women in Marketing and was named one of Management Today’s ’30 Male Agents of Change.’ When not working or speaking at industry events, Paul focuses on family life and his five children. He is an honors graduate of The University of Southampton.

Fiona Davis is the Global Vice President of Growth for CVE. She has over 20 years’ experience in marketing strategy and technology, across EMEA, the US, LATAM and APAC. She has worked with some of the world’s largest brands and media owners to drive growth and innovation for global giants such as P&G, Capital One, Mastercard, Coca-Cola, Mars, and 7-Eleven. Working across both the buy and sell sides of media gives Fiona a broad perspective on the use of data across the entire marketing ecosystem and how all the players in the industry are evolving to meet cross-channel marketing needs. Before joining CVE, Fiona held various roles for a large U.S. broadcaster, a global digital media publisher and a global martech platform.

Nick King, co-founder of Canton Marketing, joins our leadership team after Goodway Group – CvE’s parent company – acquired Canton Marketing in July 2022. Nick helps companies excel in the ever-changing marketing landscape. There has never been a greater need for brands to move at speed as we move into the Privacy first era. Whether looking at their technology stack, internal processes or team structure Nick’s team is able to support clients with a group of practitioners who have done their 10,000 hours in platform. Nick has worked with a wide variety of brands including the BBC, Flutter Group (including Paddy Power, Betfair, and PokerStars) and World Remit supporting them across marketing transformation, media engineering, and media buying. Nick has over 20 years of experience within the media and marketing industry where he previously has held a variety of leadership roles within both publishers and ad-tech companies including Yahoo, News UK, and Future.

Tiffany Wilburn is a fearless innovator and creative powerhouse, dedicated to transforming Food & Beverage brands through bold category disruption and rapid growth. With over 20 years of experience across global markets, Tiffany has consistently pushed boundaries, delivering exceptional results at every turn. In roles ranging from Fractional and Interim CMO to SVP and VP of Marketing, she is a leader who has led transformative initiatives that have reshaped brands and driven business success.

Her expertise lies in Brand Management & Strategy, Product Innovation, Retail Merchandising, and Consumer Insights—all infused with a spirit of fearless innovation. Tiffany’s recent achievements include founding and leading the WBENC-certified Executive Marketing firm Clever Disruption, where she helped companies break through the clutter with innovative strategies. She’s also spearheaded global innovation efforts for Nestlé brands like Hot Pockets, California Pizza Kitchen, Purina, and Nestlé Waters, and turned around the global Southern Comfort business, boosting U.S. household penetration by an impressive +33%. Her work on iconic brands such as TGI Fridays has further solidified her reputation as a brand visionary.

Tiffany’s academic foundation—a Master of Science in Applied Sociology & Marketing Research and a Bachelor of Arts in Mass Communications—equips her with the perfect balance of marketing artistry and scientific rigor. She’s deeply passionate about global brand strategy, stating, “I love that global marketing strategy requires active listening, servant leadership, and a relentless drive for optimization. At my core, I’m a visionary builder, partnering with brands to create insight-driven strategies that deliver measurable results.”

Based in Dallas, Texas, Tiffany is also a proud mom to her 10-year-old son, a budding sports enthusiast. She’s ready to inspire and empower brands through disruptive strategies while leaving an indelible mark on the industry.