Marketing Strategy & Growth

Today’s marketing landscape is dominated by talk of brand or technology but before any brand can make the optimal decisions regarding these areas, they must first have a coherent marketing strategy. It is critical that this strategy anchors to the business growth strategy and clearly outlines how marketing will contribute commercially in acting as an engine for value creation.

CvE works closely with brands to help them anchor their marketing strategy to their business goals and establish a clear North Star for marketing. We assess the clarity and fidelity of the marketing strategy and whether it is being effectively followed through to execution across different departments and in sourced partners such as agencies.