Meet the CvE Team

Having previously served both as CEO of a tech scale-up, Tink Labs, and as CEO of a major UK and Ireland media network, Havas Media Group, Paul’s experience makes him uniquely suited to deliver the CvE promise of helping international brands grow through a smarter, honest, data-driven approach to digital. Paul is challenging the traditional AdTech service model, partnering with brands like HMD-Nokia and Go Compare that are looking for a more agile, flexible model to drive growth.

At the outset of the pandemic, Paul launched the #TimeForAReset podcast, interviewing marketing leaders on how they are adapting. As founding MAD//Fest host, he engages vendors, marketers and agencies through insightful conversations, placing ad tech & data at the centre. He’s a self-labeled feminist, leading from the front to create more physical and psychological safety for woman in AdTech and beyond, through the #yesallmen campaign. Recently, he was shortlisted in 40OverForty.

The Evening Standard newspaper in London included Paul in their ‘Progress 1000 Brand Builders 2016’ while The Drum voted him the ‘5th Most Influential Person in UK Digital’. Paul was also honoured to accept Twitter’s ‘Lifetime Achievement Award’. An active advisor and investor in the start-up community, Paul is also an influencer on LinkedIn and Twitter. He is an advocate for diversity and inclusion, Paul is an advisor for Women in Marketing and was named one of Management Today’s ’30 Male Agents of Change.’ When not working or speaking at industry events, Paul focusses on family life and his five children. He is an honors graduate of The University of Southampton.

Nick King, co-founder of Canton Marketing, joins our leadership team after Goodway Group – CvE’s parent company – acquired Canton Marketing in July 2022. Nick helps companies excel in the ever-changing marketing landscape. There has never been a greater need for brands to move at speed as we move into the Privacy first era. Whether looking at their technology stack, internal processes or team structure Nick’s team is able to support clients with a group of practitioners who have done their 10,000 hours in platform. Nick has worked with a wide variety of brands including the BBC, Flutter Group (including Paddy Power, Betfair, and PokerStars) and World Remit supporting them across marketing transformation, media engineering, and media buying. Nick has over 20 years of experience within the media and marketing industry where he previously has held a variety of leadership roles within both publishers and ad-tech companies including Yahoo, News UK, and Future.

Fiona Davis is the Global Vice President of Growth for CVE. She has over 20 years’ experience in marketing strategy and technology, across EMEA, the US, LATAM and APAC. She has worked with some of the world’s largest brands and media owners to drive growth and innovation for global giants such as P&G, Capital One, Mastercard, Coca-Cola, Mars, and 7-Eleven. Working across both the buy and sell sides of media gives Fiona a broad perspective on the use of data across the entire marketing ecosystem and how all the players in the industry are evolving to meet cross-channel marketing needs. Before joining CVE, Fiona held various roles for a large U.S. broadcaster, a global digital media publisher and a global martech platform.

Jordan has nearly 10 years of experience in digital marketing and is particularly skilled in operating real-time bidding campaigns and setups on both the buy and the sell side. Jordan has worked with some premium brands, improving their media capabilities immeasurably, including Camelot, Flutter Group, and Vodafone.

In his current role at CvE as Media Activation Practice Lead, he enjoys working directly with so many great clients and building bonds that extend past traditional media relationships and become a part of their business, tying CvE’s work closely to the day-to-day business performance. He’s built a team of ten expert consultants and media professionals, and they focus on bringing cross-channel solutions to clients and breaking into the thought leadership space. They enjoy working with clients on problems and leading solutions to their main challenges in identity, tracking and optimisation in a cookieless world.

Simon is a data scientist and has over 10 years of experience including MediaCom where he headed up Data Analytics and worked on global brands including Coca-Cola, Dell, Sky TV, and Tesco. Simon has a Masters in Mathematics and a real talent for both the technology and the analytical aspects of marketing. He has experience in cloud platforms and analytics and most of the major ad servers and platforms including Google, Adobe, AWS, Microsoft Azure, Snowflake, Flashtalking, Google Analytics, Visokio Omniscope and Alteryx.

Simon strives to solve problems for organisations using data and automation building pipelines and visualisations to help a business succeed. His expertise lies in ensuring that an organisation’s technology stack is set up to be connected so that the data can be accurately stitched together.

Javier E. Rodriguez Horta is our team nomad and Global Marketing Strategy Practice Lead. He is a strategic thinker with a strong background in marketing and consulting, bringing 20 years of experience. Javier has worked with Consumer Packaged Goods (CPG) giants like Colgate-Palmolive and Unilever – where he was a key player in the team that won two Cannes awards for the AXE Virtual Hair Action campaign and was the LATAM lead for the Dove Men+Care launch. Javier loves networking and building bridges with cross-functional partners, and has done consulting projects for Coca-Cola Refreshments, OMEGA, Brooks Brothers, and Bacardí.

Outside of work, Javier helps with the Autism Alliance, Chapter Puerto Rico, by providing ongoing guidance, coaching, and support to young professionals with autism. He is also a frequent Guest Speaker at the University of Massachusetts Amherst, Isenberg School of Management, where he seeks to inspire the future generation of business leaders.

At CvE, Javier is responsible for the overall strategy and success of the marketing consultancy practice. He works closely with global clients across various regions (US, EMEA, APAC, LATAM) to understand their marketing needs and develop customised solutions that ignite growth and meet their goals. Javier provides thought leadership on industry trends and best practices, and continually seeks out ways to improve the effectiveness of the marketing for our clients.

David has over 20 years’ experience as a pioneer in marketing and technology. He is a co-founder of several AdTech and MarTech companies. David has played an instrumental role in driving incremental growth with an impressive portfolio of reputable brands such as Sky, Marriott Bonvoy, and Intuit.

Ramin has over 10 years of experience managing people relations and exposures to a comprehensive list of PX practices, in a multitude of industries including construction, academia and consulting. Ramin comes to us from EMEA, where he managed a regional team of HR specialists while delivering in-depth HR consulting to global organisations ranging from start-ups to well-known companies extending their global presence. His PX expertise extends to The British Isles, Nordics, Netherlands, The GCC, as just to name a few. As far as scaling, transformation and improving efficiency in organisation, Ramin has not only seen, but has been a contributor to exponential growth in some of the organisation he has supported.

Now, Ramin brings this wealth of knowledge to CvE to build the PX partnership at a global level and continues to apply his view of ‘Integrity comes first at the Workplace’.

An accomplished practitioner of paid social with 8+ years of experience. He has served as Paid Social Director at Dentsu and Head of Digital Marketing at CMS, and has worked with impressive clients such as Kering Group (Balenciaga), Holland & Barrett, Pets at Home, Camelot, Scottish Government, and Groupe SEB (Tefal).

Yael has worked in performance marketing space since the early days of the internet with a clear focus on the Search domain.

With more than 20 years of experience, she has seen Google Ad Platform, on its various names as well as Bing (Microsoft Ads) evolve as she has, with it.

During those years, Yael has worked with world’s biggest brands including McAfee, Cylance, ITG, Diamon Factory, BetVictor, Party Gaming, Babylon, The Under Floor Heating Store, NFL and many others, which are still within our managed clients till this day.
With hands on as well as strategic experience across multiple industries, Yael is gifted with the ability to learn and adjust to any given industry, while identifying the low hanging fruits and generating high value and fantastic ROI to all our clients.

I consider myself a holistic marketer with special superpowers when it comes to content and communication marketing, with other 20 years of experience. I have been on both sides of the equation: The Brand and The Client side. I worked for one of the most iconic brands in the world: Coca-Cola Company for nearly 10 years, and I’ve also been in the agency ecosystem working for Havas Digital. Before that, I was at Santander Bank building digital banking products. I have an integrated view of the different elements that are part of Marketing. I love learning and the CvE journey has allowed me to expand my marketing knowledge to new frontiers I never would’ve imagined.

At CvE I lead marketing strategy and marketing execution team: from PR to content marketing, demand generation, social media, event planning, thought leadership, and strategic partnerships. I collaborate with CvE’s team of marketing transformation consultants to deliver purposeful collateral for new business and lead nurturing.

Jonathan Brown previously worked at Cognizant Netcentric as a Marketing Technology consultant, where he focused on personalization projects at scale for companies such as Volvo Group and British American Tobacco. He also led strategies for smaller local companies in Switzerland and Germany on Digital Dashboard creation via Google Analytics.

Jonathan worked at The Telegraph Newspaper as a Senior Martech Manager, managing the relationships between internal teams using Adobe Martech products across the whole newspaper, managed developers, supported senior management at QBR meetings and was responsible for driving innovation to secure online subscriptions via paywalls. As Digital Martech Consultant at Vodafone Group, Jonathan was responsible for enabling local markets across EMEA & APAC to get the most from their Martech stack covering: Personalisation, Analytics, DMP/CDP, DCO and DAM. Alongside Martech, he supported local strategic conversations to ensure strategy and capabilities were aligned.

Outside of work, Jonathan is the founder of Ideas to Action; a platform that empowers young people to make informed career choices via webinars and face to face engagement bringing them closer to practicing business professionals. He is also a London Enterprise Advisor for the Mayor of London, working with colleges across London conducting lectures on personalization, Digital careers and inspirational keynotes. He is an Arsenal fan, a lover of tennis, football, running, cycling, gym, and the great outdoors.

Kelsey is a digital enthusiast with 7 years’ experience in the industry. Her digital journey started with a role in digital data analysis which quickly exposed her to the world of programmatic advertising and DMP’s. After 4 years on the publisher (sell) side, she made the move to a full-stack digital marketing agency where she grew into a more strategic role creating comprehensive digital media strategies for brands across a range of industries (B2B and Consumer focused). In the last 2 years her love for programmatic advertising and education around the topic has really evolved. Kelsey’s key focus within ControlvExposed is on programmatic campaign planning and execution.

Skills: Snowflake · Tableau · Microsoft Power BI · Google Data Studio · Amazon Redshift · Google BigQuery · Microsoft Azure · Azure Data Factory · Online Marketing