We bring together the best of all worlds: Best of AGENCY, Best of TECH, and Best of CONSULTANCY. With international expertise across digital media channels and ad tech, we team up with brands to support them in defining the right operating model for their business, acting as either the consultant and accountability partner and/or the activation partner for digital media.
Having previously served both as CEO of a tech scale-up, Tink Labs, and as CEO of a major UK and Ireland media network, Havas Media Group, Paul’s experience makes him uniquely suited to deliver the CvE promise of helping international brands grow through a smarter, honest, data-driven approach to digital. Paul is challenging the traditional AdTech service model, partnering with brands like HMD-Nokia and Go Compare that are looking for a more agile, flexible model to drive growth.
At the outset of the pandemic, Paul launched the #TimeForAReset podcast, interviewing marketing leaders on how they are adapting. As founding MAD//Fest host, he engages vendors, marketers and agencies through insightful conversations, placing ad tech & data at the centre. He’s a self-labeled feminist, leading from the front to create more physical and psychological safety for woman in AdTech and beyond, through the #yesallmen campaign. Recently, he was shortlisted in 40OverForty.
The Evening Standard newspaper in London included Paul in their ‘Progress 1000 Brand Builders 2016’ while The Drum voted him the ‘5th Most Influential Person in UK Digital’. Paul was also honoured to accept Twitter’s ‘Lifetime Achievement Award’. An active advisor and investor in the start-up community, Paul is also an influencer on LinkedIn and Twitter. He is an advocate for diversity and inclusion, Paul is an advisor for Women in Marketing and was named one of Management Today’s ’30 Male Agents of Change.’ When not working or speaking at industry events, Paul focusses on family life and his five children. He is an honors graduate of The University of Southampton.
Nick King, co-founder of Canton Marketing, joins our leadership team after Goodway Group – CvE’s parent company – acquired Canton Marketing in July 2022. Nick helps companies excel in the ever-changing marketing landscape. There has never been a greater need for brands to move at speed as we move into the Privacy first era. Whether looking at their technology stack, internal processes or team structure Nick’s team is able to support clients with a group of practitioners who have done their 10,000 hours in platform. Nick has worked with a wide variety of brands including the BBC, Flutter Group (including Paddy Power, Betfair, and PokerStars) and World Remit supporting them across marketing transformation, media engineering, and media buying. Nick has over 20 years of experience within the media and marketing industry where he previously has held a variety of leadership roles within both publishers and ad-tech companies including Yahoo, News UK, and Future.
Rob Webster has been working in digital marketing since 2001 as a career innovator, developing tech solutions and running digital campaigns for global brands. He has held leadership positions at both agency and ad-tech companies including MediaCom, Yahoo, Tacoda and Crimtan. In August 2018, he co-founded Canton Marketing, a consultancy aimed at helping brands take control of their digital marketing activity. Rob joins our leadership team after Goodway Group – CvE’s parent company – acquired Canton Marketing in July 2022. He believes all businesses are in different stages of digital marketing maturity, but very few could be described as fully optimised. As such, brands are losing money through ineffective digital marketing. Rob is excited to join our team as he’s certain CvE stands out in this growing category because of our strategic, trusted advisory role in-between agencies and management consultancies.
The bulk of my career has been at startups within HoldCos – launching digital media, search, seo, social and emerging media labs for IPG and Euro. In 2009, I started in digital media consultancy in Minneapolis that is now FRWD@Bain. I left my solo consulting gig, Leveret Marketing to work with all of you as we create a U.S. consulting practice within Goodway’s ControlVExposed or “CvE”.
“Having consulted with Goodway Group over the last several months, Aimee has been instrumental in helping evolve our relationship with existing Goodway Group clients such as Blackhawk Networks”.
Aidan has worked in performance marketing space since the early days of the internet. With almost 20 years of experience, he has worked with many of the world’s biggest brands including O2, Domino’s Pizza, GoDaddy, EDF Energy and Royal Mail.
With hands on experience across all marketing channels and disciplines, Aidan is an expert in understanding the role of performance and brand media in driving profitable business growth. He has held leadership positions in several agencies, most recently as Head of Effectiveness at full-service agency VCCP.
At CvE, Aidan is responsible for ensuring our clients spend their marketing budgets in the most effective way possible. He is passionate about incrementality, and is a self-confessed measurement geek
Driven by her entrepreneurial spirit and intellect for solution development, Amanda identifies and develops strategic relationships to ensure CvE’s clients receive best-in-class, results-yielding ad tech strategies. Highly in tune with the ad tech industry and market trends, she leverages her progressive foresight to inform CvE’s strategic road map and arm the organization with the external context needed to continually cultivate innovative thinking. With deep roots in interactive sales, account strategy and campaign management, Amanda has comprehensive and extensive understanding of the fundamental components required to produce successful digital media campaigns. She thrives in the fast-paced, always-evolving ad tech industry and is passionate about helping others, empowering and equipping people with the needed tools and skills to take their careers to the next level. Amanda is also vice president of Goodway Group, a subsidiary of Goodway Holdings and a trusted digital media partner to U.S. advertisers for over 90 years.
Athar specialises in programmatic media and has been in digital marketing for over 10 years, having gained CIM certification. He is passionate about helping brands to navigate media transformation, bringing with him a holistic view of the media landscape through experience in TV, radio and press. Having worked with brands like Unilever, General Mills, RBS and GovCCS amongst many others, Athar has developed a deep understanding of marketing challenges that reside both inside and outside of the marketing functions. As a former media auditor, he has a keen interest in harnessing data for media effectiveness and a belief that taking a forensic approach to test and learn is critical to maximising media investment.
As Global Director, Solutions Consulting at Control V Exposed, Ashton works closely with global brands to uncover the transformation solutions that enable them to streamline their operations in the pursuit to better connect their customers. Bringing over 15 years of marketing experience with global brands, he has helped CvE’s client partners in-house media operations, uncover new revenue streams, and streamline their operating models. In his down time, you can find him working on his old fixer-upper that needs constant attention.
Shane is a certified and proven Agile consultant, advising companies ranging from startups to Fortune 500 brands. He focuses on building cross-functional Agile Delivery Teams to optimise performance for blended locations, and time-shifted client teams. From mentoring to facilitation, Shane has rich experience championing, networking, being a student of Agile, and uses leverages this expertise to be a highly regarded contributor in the Agile community. With broad operational experience in working environments including Marketing and Software Development teams undergoing business transformation.
Most recently, Shane has been advising a global QSR organisation on their Agile Marketing roll-out, ensuring the appropriate roles are staffed, team members are trained and company guidelines are established to ensure widespread adoption and success across the company.
David leads CVE’s regionwide team that builds data-driven content marketing and media solutions to create better customer experiences and generate sales leads. His in-market experience spans Greater China, Japan, Korea, Southeast, India and Australia New Zealand.
He has founded several marketing and media companies in Asia Pacific, including Current Asia, and Upstream Asia, which was acquired by Bite Communications (now called Archetype).
Previously, he was SVP, Marketing and Communications for Calvin Klein Asia, and held senior positions with Burson-Marsteller and Hill and Knowlton in Asia, Europe and the US. He founded the Digital + Direct Marketing Association Asia [D+D] and served as chairman until 2017. David is the author of the book BIG M, little m Marketing: New Strategies for a New Asia.
Jamie has over 7 years of experience working agency side, having started out as a media executive back in 2013. During this time Jamie has predominantly worked on performance-based clients across a range of industries. As Account Director at Control v Exposed Jamie’s primary focus is managing client relationships with brands and agencies across both media and consulting, as well as supporting new business development.
Ramin has over 10 years of experience managing people relations and exposures to a comprehensive list of PX practices, in a multitude of industries including construction, academia and consulting. Ramin comes to us from EMEA, where he managed a regional team of HR specialists while delivering in-depth HR consulting to global organisations ranging from start-ups to well-known companies extending their global presence. His PX expertise extends to The British Isles, Nordics, Netherlands, The GCC, as just to name a few. As far as scaling, transformation and improving efficiency in organisation, Ramin has not only seen, but has been a contributor to exponential growth in some of the organisation he has supported.
Now, Ramin brings this wealth of knowledge to CvE to build the PX partnership at a global level and continues to apply his view of ‘Integrity comes first at the Workplace’.
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