Meet the CvE Team

Having previously served both as CEO of a tech scale-up, Tink Labs, and as CEO of a major UK and Ireland media network, Havas Media Group, Paul’s experience makes him uniquely suited to deliver the CvE promise of helping international brands grow through a smarter, honest, data-driven approach to digital. Paul is challenging the traditional AdTech service model, partnering with brands like HMD-Nokia and Go Compare that are looking for a more agile, flexible model to drive growth.

At the outset of the pandemic, Paul launched the #TimeForAReset podcast, interviewing marketing leaders on how they are adapting. As founding MAD//Fest host, he engages vendors, marketers and agencies through insightful conversations, placing ad tech & data at the centre. He’s a self-labeled feminist, leading from the front to create more physical and psychological safety for woman in AdTech and beyond, through the #yesallmen campaign. Recently, he was shortlisted in 40OverForty.

The Evening Standard newspaper in London included Paul in their ‘Progress 1000 Brand Builders 2016’ while The Drum voted him the ‘5th Most Influential Person in UK Digital’. Paul was also honoured to accept Twitter’s ‘Lifetime Achievement Award’. An active advisor and investor in the start-up community, Paul is also an influencer on LinkedIn and Twitter. He is an advocate for diversity and inclusion, Paul is an advisor for Women in Marketing and was named one of Management Today’s ’30 Male Agents of Change.’ When not working or speaking at industry events, Paul focusses on family life and his five children. He is an honors graduate of The University of Southampton.

The bulk of my career has been at startups within HoldCos – launching digital media, search, seo, social and emerging media labs for IPG and Euro. In 2009, I started in digital media consultancy in Minneapolis that is now FRWD@Bain. I left my solo consulting gig, Leveret Marketing to work with all of you as we create a U.S. consulting practice within Goodway’s ControlVExposed or “CvE”.

“Having consulted with Goodway Group over the last several months, Aimee has been instrumental in helping evolve our relationship with existing Goodway Group clients such as Blackhawk Networks”.

Laura brings over 12 years of experience in digital advertising, ad tech and marketing. At Control V Exposed, Laura is responsible for new business development and initiating new business partnerships with international marketers. Laura’s focus is to delight clients and drive success through award winning partnerships and business growth.

Laura is a qualified personal performance coach and was a member of the Women In Leadership 2019 Comcast Advertising alumni, focusing on developing women in business and mentoring the next generation of female leaders. Laura’s career history has seen her in leading commercial roles within FreeWheel, PubMatic, Unanimis.

Aidan has worked in performance marketing space since the early days of the internet. With almost 20 years of experience, he has worked with many of the world’s biggest brands including O2, Domino’s Pizza, GoDaddy, EDF Energy and Royal Mail.
With hands on experience across all marketing channels and disciplines, Aidan is an expert in understanding the role of performance and brand media in driving profitable business growth. He has held leadership positions in several agencies, most recently as Head of Effectiveness at full-service agency VCCP.
At CvE, Aidan is responsible for ensuring our clients spend their marketing budgets in the most effective way possible. He is passionate about incrementality, and is a self-confessed measurement geek

Driven by her entrepreneurial spirit and intellect for solution development, Amanda identifies and develops strategic relationships to ensure CvE’s clients receive best-in-class, results-yielding ad tech strategies. Highly in tune with the ad tech industry and market trends, she leverages her progressive foresight to inform CvE’s strategic road map and arm the organization with the external context needed to continually cultivate innovative thinking. With deep roots in interactive sales, account strategy and campaign management, Amanda has comprehensive and extensive understanding of the fundamental components required to produce successful digital media campaigns. She thrives in the fast-paced, always-evolving ad tech industry and is passionate about helping others, empowering and equipping people with the needed tools and skills to take their careers to the next level. Amanda is also vice president of Goodway Group, a subsidiary of Goodway Holdings and a trusted digital media partner to U.S. advertisers for over 90 years.

As Global Director, Solutions Consulting at Control V Exposed, Katie helps clients navigate the world of digital advertising with a focus on results. With over 20 years in digital marketing on both the publisher and agency side, Katie’s experience ranges from global campaigns for the biggest brands down to franchise driven, hyper-local solutions. Katie puts a strong emphasis on client service, ensuring all CvE partnerships are setup with the best structure to succeed. Katie’s career history includes tenures at Microsoft, AOL and CvE’s parent company, The Goodway Group.

Athar specialises in programmatic media and has been in digital marketing for over 10 years, having gained CIM certification. He is passionate about helping brands to navigate media transformation, bringing with him a holistic view of the media landscape through experience in TV, radio and press. Having worked with brands like Unilever, General Mills, RBS and GovCCS amongst many others, Athar has developed a deep understanding of marketing challenges that reside both inside and outside of the marketing functions. As a former media auditor, he has a keen interest in harnessing data for media effectiveness and a belief that taking a forensic approach to test and learn is critical to maximising media investment.

As Global Director, Solutions Consulting at Control V Exposed, Ashton works closely with global brands to uncover the transformation solutions that enable them to streamline their operations in the pursuit to better connect their customers. Bringing over 15 years of marketing experience with global brands, he has helped CvE’s client partners in-house media operations, uncover new revenue streams, and streamline their operating models. In his down time, you can find him working on his old fixer-upper that needs constant attention.

Shane is a certified and proven Agile consultant, advising companies ranging from startups to Fortune 500 brands. He focuses on building cross-functional Agile Delivery Teams to optimise performance for blended locations, and time-shifted client teams. From mentoring to facilitation, Shane has rich experience championing, networking, being a student of Agile, and uses leverages this expertise to be a highly regarded contributor in the Agile community. With broad operational experience in working environments including Marketing and Software Development teams undergoing business transformation.

Most recently, Shane has been advising a global QSR organisation on their Agile Marketing roll-out, ensuring the appropriate roles are staffed, team members are trained and company guidelines are established to ensure widespread adoption and success across the company.

David leads CVE’s regionwide team that builds data-driven content marketing and media solutions to create better customer experiences and generate sales leads. His in-market experience spans Greater China, Japan, Korea, Southeast, India and Australia New Zealand.

He has founded several marketing and media companies in Asia Pacific, including Current Asia, and Upstream Asia, which was acquired by Bite Communications (now called Archetype).

Previously, he was SVP, Marketing and Communications for Calvin Klein Asia, and held senior positions with Burson-Marsteller and Hill and Knowlton in Asia, Europe and the US. He founded the Digital + Direct Marketing Association Asia [D+D] and served as chairman until 2017. David is the author of the book BIG M, little m Marketing: New Strategies for a New Asia.

Jamie has over 7 years of experience working agency side, having started out as a media executive back in 2013. During this time Jamie has predominantly worked on performance-based clients across a range of industries. As Account Director at Control v Exposed Jamie’s primary focus is managing client relationships with brands and agencies across both media and consulting, as well as supporting new business development.

Patrick has 6 years’ experience in holistic media and communications planning, predominantly focused across telco and technology, alongside direct response planning for entertainment. Patrick brings a breadth of experience in planning across online and offline media across various markets. His previous work spans several verticals, including telco, CSR, sports, travel, FMCG, and pharmaceuticals. As Strategy Director at CvE, Patrick will work alongside marketers to help define and overcome challenges against current and upcoming contextual changes, as well as helping to up-skill marketers with media planning knowledge to help with in-housing of media activity.