Control v. Exposed is a hybrid digital agency and consultancy. A forward-thinking global marketing services business out to revolutionise the marketing and media industry. We bring international expertise across all digital media channels including search, social and e-commerce with deep expertise in programmatic, ranging from display and video through to CTV and DOOH. We use a scientific marketing approach to ensure CMOs look amazing to both CEOs and CFOs by helping them test and leverage their own data to build a lift-based road map, which leads to stratospheric business success.

SERVICES

Dart Board Image

FULL-SERVICE
DIGITAL MEDIA
We are your digital and performance marketing team. From the initial strategy to execution to reporting and insights, we offer end-to-end expertise across all biddable media channels, including programmatic display, social, SEM, audio, video and advanced TV.

CONSULTING & ANALYTICS
We are your industry foresight and data science team. Validate you’re on the right track and getting everything you should from your media and technology partners. From contract review to full raw log-level data analysis, we will find statistical trends, insights and deep learning about your media and use it to collaboratively improve your business performance.

PROGRAMMATIC
IN-HOUSING &
IMPLEMENTATION
We are your adtech co-pilots. Bringing programmatic in-house is not an all-or-nothing proposition. We enable clients to in-house search, social, programmatic, and addressable media at any level, from pure contract ownership to best practice validation.

Airplane Cockpit Image

PERFORMANCE & MEDIA AUDITS
We are your marketing CFO. Most digital is run on the same platform that measures its success. Having an independent, unbiased co-pilot as an advocate is invaluable to ensure you’re getting everything you paid for and more.

SCIENTIFIC DIGITAL
We bring the method behind performance marketing success.

WHY WORK WITH US

Skyscraper Abstract Image

CEO- & CFO-APPROVED
Every agency believes every campaign is a success story. But does every client? We help businesses learn what works and how to scale those successes. CEOs and CFOs value both you and us more because we gauge the success of your campaign on successful business and financial outcomes.

WE’VE HACKED THE MARKETING PROCESS
(IN A GOOD WAY)
Relying on old models won’t deliver new results. We take a fresh, scientific approach and work with marketers to build a lift-based road map to business and advertising success.

Power Handshake Image

TRUTH SEEKERS REJOICE
We work with marketers who are no BS kind of people – who want to know more about their business and crave straight talk on how best to utilize their own data and master digital.

Staircase Guy Jumping Image

THE BEST OF ALL WORLDS
The strategy and know-how of a consultancy. The execution expertise of a media agency. The technical chops of an ad tech company. We deliver everything you love and none of what you hate.

CvE are proud to be working together with ISBA as a certified partner, providing ISBA members with support and expertise around the areas of in-housing, marketing, and ad technology and data strategy. CvE works alongside ISBA to provide updates on industry trends and challenges, providing content and workshops that help marketers navigate the modern marketing landscape. Click here to visit the ISBA website.

OUR PARTNERS

ABOUT

CvE deploys data, technology and consulting services to identify the optimum strategies that generate business returns for brands, by delivering measurable business success through talent and technology always underpinned by trust and transparency. We partner with like-minded clients who seek intelligence, integrity and performance from their digital marketing spend.

CvE is a division of Goodway Group with a 100-year history – almost unheard of in the ad industry – with a successful track record in evolving and transforming based on its customer-centric approach. An approach that reverberates throughout CvE. Being privately held and a fully remote company, Goodway Group and by extension CvE is agile and quick to innovate. With no layers of bureaucracy that come with boards and investors, clients benefit from quick, client-focussed decisions.

Leadership

OUR CLIENTS

TRENDING IN AD TECH

We tame the constant stream of evolving information in digital marketing. As the adtech industry matures, there are always emerging new platforms to test and learn, new media techniques to master, new data strategies to implement. Browse our collection of resources to stay informed on modern marketing trends.

INSIDER ACCESS

GET IN TOUCH

Name*
First Last
Business Email*
Phone
Region*
Company*
How can we help you?*
Captcha

North America

Penthouse Suite at The Pavilion
261 Old York Road, Suite 930
Jenkintown, PA 19046

(888) 220-3003

Europe

1 St Katharine’s Way

St Katharine’s & Wapping

London, E1W 1UN, UK

Asia

17/F, Bayfield Building

Hennessey Road, Wan Chai

Hong Kong