Unveiling the Path Ahead: Social Media Advertising in the Future
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Paddy Power Betfair, a leading sports betting and gaming company, recognized the need to step up their marketing game and turbocharge their marketing efforts by implementing innovative strategies and technologies to reach and engage their target audience effectively.Read More View All Cases
In this episode of the Time for a Reset podcast, Rob sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the need for a reset in marketing data. The demise of the third-party cookie has changed the fundamentals of advertising, and businesses need to embrace new technologies and ways of working to transform their operations. He further discusses the impact of recent changes in the digital advertising industry, the importance of first-party identity, and the role of publishers in the industry, and concludes by speculating on the factors that may influence Google's decision to remove third-party cookies.
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Stuart Colman is the Founder of Colman Media, Data and Technology, a technology consultancy. Stuart is committed to providing expertise on digital advertising, market-entry, data usage, and go-to-market strategies, to name a few. He is known for his exceptional competence in managing sales teams and revenue flows, harnessing safe data assets while being customer-centric.
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