Digital Marketing Transformation Consultancy

Having previously served both as CEO of a tech scale-up, Tink Labs, and as CEO of a major UK and Ireland media network, Havas Media Group, Paul’s experience makes him uniquely suited to deliver the CvE promise of helping international brands grow through a smarter, honest, data-driven approach to digital. Paul is challenging the traditional AdTech service model, partnering with brands like HMD-Nokia and Go Compare that are looking for a more agile, flexible model to drive growth.

At the outset of the pandemic, Paul launched the #TimeForAReset podcast, interviewing marketing leaders on how they are adapting. As founding MAD//Fest host, he engages vendors, marketers and agencies through insightful conversations, placing ad tech & data at the centre. He’s a self-labeled feminist, leading from the front to create more physical and psychological safety for woman in AdTech and beyond, through the #yesallmen campaign. Recently, he was shortlisted in 40OverForty.

The Evening Standard newspaper in London included Paul in their ‘Progress 1000 Brand Builders 2016’ while The Drum voted him the ‘5th Most Influential Person in UK Digital’. Paul was also honoured to accept Twitter’s ‘Lifetime Achievement Award’. An active advisor and investor in the start-up community, Paul is also an influencer on LinkedIn and Twitter. He is an advocate for diversity and inclusion, Paul is an advisor for Women in Marketing and was named one of Management Today’s ’30 Male Agents of Change.’ When not working or speaking at industry events, Paul focusses on family life and his five children. He is an honors graduate of The University of Southampton.

Nick King, co-founder of Canton Marketing, joins our leadership team after Goodway Group – CvE’s parent company – acquired Canton Marketing in July 2022. Nick helps companies excel in the ever-changing marketing landscape. There has never been a greater need for brands to move at speed as we move into the Privacy first era. Whether looking at their technology stack, internal processes or team structure Nick’s team is able to support clients with a group of practitioners who have done their 10,000 hours in platform. Nick has worked with a wide variety of brands including the BBC, Flutter Group (including Paddy Power, Betfair, and PokerStars) and World Remit supporting them across marketing transformation, media engineering, and media buying. Nick has over 20 years of experience within the media and marketing industry where he previously has held a variety of leadership roles within both publishers and ad-tech companies including Yahoo, News UK, and Future.

Rob is a marketing technologist who had been at the forefront of the industry for over 20 years. From humble beginnings at startups acquired by Yahoo and AOL to leading agency data and Technology teams, notably at MediaCom. Rob was co founder of Canton in 2018 acquired by CvE in 2022 and is working to solve the toughest challenges in the market such as reliable Attribution and Identity. 

The bulk of my career has been at startups within HoldCos – launching digital media, search, seo, social and emerging media labs for IPG and Euro. In 2009, I started in digital media consultancy in Minneapolis that is now FRWD@Bain. I left my solo consulting gig, Leveret Marketing to work with all of you as we create a U.S. consulting practice within Goodway’s ControlVExposed or “CvE”.

“Having consulted with Goodway Group over the last several months, Aimee has been instrumental in helping evolve our relationship with existing Goodway Group clients such as Blackhawk Networks”.