CvE is the alpha of performance agencies, a new breed that combines in a single package the best features of consultancies, media agencies and technology companies. We partner with like-minded clients who seek truth, answers and performance from their advertising in the form of measurable business outcomes. We use a scientific marketing approach to ensure CMOs look amazing to both CEOs and CFOs by helping them test and leverage their own data to build a lift-based road map, which leads to stratospheric business success.

SERVICES

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FULL-SERVICE
DIGITAL MEDIA
We are your digital and performance marketing team. From the initial strategy to execution to reporting and insights, we offer end-to-end expertise across all biddable media channels, including programmatic display, social, SEM, audio, video and advanced TV.

CONSULTING & ANALYTICS
We are your industry foresight and data science team. Validate you’re on the right track and getting everything you should from your media and technology partners. From contract review to full raw log-level data analysis, we will find statistical trends, insights and deep learning about your media and use it to collaboratively improve your business performance.

PROGRAMMATIC
IN-HOUSING &
IMPLEMENTATION
We are your adtech co-pilots. Bringing programmatic in-house is not an all-or-nothing proposition. We enable clients to in-house search, social, programmatic, and addressable media at any level, from pure contract ownership to best practice validation.

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PERFORMANCE & MEDIA AUDITS
We are your marketing CFO. Most digital is run on the same platform that measures its success. Having an independent, unbiased co-pilot as an advocate is invaluable to ensure you’re getting everything you paid for and more.

SCIENTIFIC DIGITAL
We bring the method behind performance marketing success.

WHY WORK WITH US

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CEO- & CFO-APPROVED
Every agency believes every campaign is a success story. But does every client? We help businesses learn what works and how to scale those successes. CEOs and CFOs value both you and us more because we gauge the success of your campaign on successful business and financial outcomes.

Sparklines

WE’VE HACKED THE MARKETING PROCESS
(IN A GOOD WAY)
Relying on old models won’t deliver new results. We take a fresh, scientific approach and work with marketers to build a lift-based road map to business and advertising success.

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TRUTH SEEKERS REJOICE
We work with marketers who are no BS kind of people – who want to know more about their business and crave straight talk on how best to utilize their own data and master digital.

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THE BEST OF ALL WORLDS
The strategy and know-how of a consultancy. The execution expertise of a media agency. The technical chops of an ad tech company. We deliver everything you love and none of what you hate.

Power of Data

Telecom
Combining Offline & Online Data Delivered 80% Increase in Leads

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Automotive
Leveraging Registration Data to Fuel Conquesting Targeting

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Healthcare
Activating Actionable Insights from Historic Data to Achieve Goals

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Customer Experience

eCommerce
People-Based Marketing Strategy Generates 35:1 Average ROAS

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Tourism
Custom Audience Activation Drives 26% Increase in Spending

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Entertainment
Personalizing the Customer Journey With Dynamic Creative

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Real Outcomes

Retail
Achieved Sales Lift with Custom Multitouch Attribution Model

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Food & Beverage
Sales ROI Study Confirms Media Strategy Increased 15% Sales Lift

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eCommerce
Full-Funnel Media Strategy Drives 101.4% Lift in Purchase Intent

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Retail
Location Attribution Study Reveals 19% Lift in Store Visits

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WHY THE α

Alpha is a description of dominance in groups and also the “risk-adjusted return above the norm” in the financial world. The goal of every investor is to create alpha, and we believe this should be the goal of every marketer as well. We do this by removing the guessing (risk) from digital and by being scientific in our assessment of business outcomes (reward).

CONTACT

TRENDING IN AD TECH

We tame the constant stream of evolving information in digital marketing. As the adtech industry matures, there are always emerging new platforms to test and learn, new media techniques to master, new data strategies to implement. Browse our collection of resources to stay informed on modern marketing trends.

INSIDER ACCESS

ABOUT

Control v Exposed (CvE) is a nimble, forward-thinking global agency out to revolutionize the adtech industry. Spun off from Goodway Group, a trusted marketing services partner to U.S. advertisers for over 90 years, CvE is led by media’s brightest minds who have worked with Fortune 500 brands at the highest levels and on global advertising campaigns for Nike, Patron, Crate & Barrel, and many more. Our hyperfocused diverse team can bring the right blend of insights, data-driven processes and tangible business results for every brand’s unique challenge.

LEADERSHIP

GET IN TOUCH

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Penthouse Suite at The Pavilion
261 Old York Road, Suite 930
Jenkintown, PA 19046

(888) 220-3003

SERVICES

FULL-SERVICE DIGITAL MEDIA We are your digital and performance marketing team. From the initial strategy to execution to reporting and insights, we offer end-to-end expertise across all biddable media channels, including programmatic display, social, SEM, audio, video and advanced TV.

PROGRAMMATIC IN-HOUSING & IMPLEMENTATION We are your adtech co-pilots. Bringing programmatic in-house is not an all-or-nothing proposition. We enable clients to in-house search, social, programmatic, and addressable media at any level, from pure contract ownership to best practice validation.

PERFORMANCE & MEDIA AUDITS We are your marketing CFO. Most digital is run on the same platform that measures its success. Having an independent, unbiased co-pilot as an advocate is invaluable to ensure you’re getting everything you paid for and more.

SCIENTIFIC DIGITAL We bring the method behind performance marketing success.

WHY WORK WITH US

WE’VE HACKED THE MARKETING PROCESS (IN A GOOD WAY) Relying on old models won’t deliver new results. We take a fresh, scientific approach and work with marketers to build a lift-based road map to business and advertising success.

TRUTH SEEKERS REJOICE We work with marketers who are no BS kind of people – who want to know more about their business and crave straight talk on how best to utilize their own data and master digital.

THE BEST OF ALL WORLDS The strategy and know-how of a consultancy. The execution expertise of a media agency. The technical chops of an ad tech company. We deliver everything you love and none of what you hate.

Power of Data

Customer Experience

Real Outcomes

Power of Data

Customer Experience

Real Outcomes

WHY THE α

TRENDING IN AD TECH

ABOUT

GET IN TOUCH

FULL-SERVICE
DIGITAL MEDIA
We are your digital and performance marketing team. From the initial strategy to execution to reporting and insights, we offer end-to-end expertise across all biddable media channels, including programmatic display, social, SEM, audio, video and advanced TV.

PROGRAMMATIC
IN-HOUSING &
IMPLEMENTATION
We are your adtech co-pilots. Bringing programmatic in-house is not an all-or-nothing proposition. We enable clients to in-house search, social, programmatic, and addressable media at any level, from pure contract ownership to best practice validation.

PERFORMANCE & MEDIA AUDITS
We are your marketing CFO. Most digital is run on the same platform that measures its success. Having an independent, unbiased co-pilot as an advocate is invaluable to ensure you’re getting everything you paid for and more.

SCIENTIFIC DIGITAL
We bring the method behind performance marketing success.

WE’VE HACKED THE MARKETING PROCESS
(IN A GOOD WAY)
Relying on old models won’t deliver new results. We take a fresh, scientific approach and work with marketers to build a lift-based road map to business and advertising success.

TRUTH SEEKERS REJOICE
We work with marketers who are no BS kind of people – who want to know more about their business and crave straight talk on how best to utilize their own data and master digital.

THE BEST OF ALL WORLDS
The strategy and know-how of a consultancy. The execution expertise of a media agency. The technical chops of an ad tech company. We deliver everything you love and none of what you hate.