Digital Marketing Transformation Consultancy

Having previously served both as CEO of a tech scale-up, Tink Labs, and as CEO of a major UK and Ireland media network, Havas Media Group, Paul’s experience makes him uniquely suited to deliver the CvE promise of helping international brands grow through a smarter, honest, data-driven approach to digital. Paul is challenging the traditional AdTech service model, partnering with brands like HMD-Nokia and Go Compare that are looking for a more agile, flexible model to drive growth.

At the outset of the pandemic, Paul launched the #TimeForAReset podcast, interviewing marketing leaders on how they are adapting. As founding MAD//Fest host, he engages vendors, marketers and agencies through insightful conversations, placing ad tech & data at the centre. He’s a self-labeled feminist, leading from the front to create more physical and psychological safety for woman in AdTech and beyond, through the #yesallmen campaign. Recently, he was shortlisted in 40OverForty.

The Evening Standard newspaper in London included Paul in their ‘Progress 1000 Brand Builders 2016’ while The Drum voted him the ‘5th Most Influential Person in UK Digital’. Paul was also honoured to accept Twitter’s ‘Lifetime Achievement Award’. An active advisor and investor in the start-up community, Paul is also an influencer on LinkedIn and Twitter. He is an advocate for diversity and inclusion, Paul is an advisor for Women in Marketing and was named one of Management Today’s ’30 Male Agents of Change.’ When not working or speaking at industry events, Paul focusses on family life and his five children. He is an honors graduate of The University of Southampton.

The bulk of my career has been at startups within HoldCos – launching digital media, search, seo, social and emerging media labs for IPG and Euro. In 2009, I started in digital media consultancy in Minneapolis that is now FRWD@Bain. I left my solo consulting gig, Leveret Marketing to work with all of you as we create a U.S. consulting practice within Goodway’s ControlVExposed or “CvE”.

“Having consulted with Goodway Group over the last several months, Aimee has been instrumental in helping evolve our relationship with existing Goodway Group clients such as Blackhawk Networks”.

Aidan has worked in performance marketing space since the early days of the internet. With almost 20 years of experience, he has worked with many of the world’s biggest brands including O2, Domino’s Pizza, GoDaddy, EDF Energy and Royal Mail.
With hands on experience across all marketing channels and disciplines, Aidan is an expert in understanding the role of performance and brand media in driving profitable business growth. He has held leadership positions in several agencies, most recently as Head of Effectiveness at full-service agency VCCP.
At CvE, Aidan is responsible for ensuring our clients spend their marketing budgets in the most effective way possible. He is passionate about incrementality, and is a self-confessed measurement geek

Driven by her entrepreneurial spirit and intellect for solution development, Amanda identifies and develops strategic relationships to ensure CvE’s clients receive best-in-class, results-yielding ad tech strategies. Highly in tune with the ad tech industry and market trends, she leverages her progressive foresight to inform CvE’s strategic road map and arm the organization with the external context needed to continually cultivate innovative thinking. With deep roots in interactive sales, account strategy and campaign management, Amanda has comprehensive and extensive understanding of the fundamental components required to produce successful digital media campaigns. She thrives in the fast-paced, always-evolving ad tech industry and is passionate about helping others, empowering and equipping people with the needed tools and skills to take their careers to the next level. Amanda is also vice president of Goodway Group, a subsidiary of Goodway Holdings and a trusted digital media partner to U.S. advertisers for over 90 years.