CvE is the alpha of performance agencies, a new breed that combines in a single package the best features of consultancies, media agencies and technology companies. We partner with like-minded clients who seek truth, answers and performance from their advertising in the form of measurable business outcomes. We use a scientific marketing approach to ensure CMOs look amazing to both CEOs and CFOs by helping them test and leverage their own data to build a lift-based road map, which leads to stratospheric business success.
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WHY WORK WITH US
WHY THE α
Alpha is a description of dominance in groups and also the “risk-adjusted return above the norm” in the financial world. The goal of every investor is to create alpha, and we believe this should be the goal of every marketer as well. We do this by removing the guessing (risk) from digital and by being scientific in our assessment of business outcomes (reward).
TRENDING IN AD TECH
We tame the constant stream of evolving information in digital marketing. As the adtech industry matures, there are always emerging new platforms to test and learn, new media techniques to master, new data strategies to implement. Browse our collection of resources to stay informed on modern marketing trends.
ABOUT
Control v Exposed (CvE) is a nimble, forward-thinking global agency out to revolutionize the adtech industry. Spun off from Goodway Group, a trusted marketing services partner to U.S. advertisers for over 90 years, CvE is led by media’s brightest minds who have worked with Fortune 500 brands at the highest levels and on global advertising campaigns for Nike, Patron, Crate & Barrel, and many more. Our hyperfocused diverse team can bring the right blend of insights, data-driven processes and tangible business results for every brand’s unique challenge.
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261 Old York Road, Suite 930
Jenkintown, PA 19046
CvE is the alpha of performance agencies, a new breed that combines in a single package the best features of consultancies, media agencies and technology companies. We partner with like-minded clients who seek truth, answers and performance from their advertising in the form of measurable business outcomes. We use a scientific marketing approach to ensure CMOs look amazing to both CEOs and CFOs by helping them test and leverage their own data to build a lift-based road map, which leads to stratospheric business success.
SERVICES
WHY WORK WITH US
WHY THE α
Alpha is a description of dominance in groups and also the “risk-adjusted return above the norm” in the financial world. The goal of every investor is to create alpha, and we believe this should be the goal of every marketer as well. We do this by removing the guessing (risk) from digital and by being scientific in our assessment of business outcomes (reward).
TRENDING IN AD TECH
We tame the constant stream of evolving information in digital marketing. As the adtech industry matures, there are always emerging new platforms to test and learn, new media techniques to master, new data strategies to implement. Browse our collection of resources to stay informed on modern marketing trends.
ABOUT
Control v Exposed (CvE) was founded under the vision of bringing a nimbler, more forward-thinking agency to the industry. A spinoff of Goodway Group, a trusted marketing services partner to advertisers for over 90 years, CvE is led by some of the best minds in the media industry, who have worked at the highest levels with Fortune 500 brands at global advertising agencies, premier technology companies, and leading holding companies. Handling strategy, innovation and campaigns for global accounts like Nike, Patron, Crate & Barrel, Fairmont Hotels, Dish Network, Alaska Airlines, Western Union, and many others, our diverse team is hyper-focused on delivering the right blend of insights, data-driven processes, and tangible business results for every brand’s unique challenge.