CvE is the alpha of performance agencies, a new breed that combines in a single package the best features of consultancies, media agencies and technology companies. We partner with like-minded clients who seek truth, answers and performance from their advertising in the form of measurable business outcomes. We use a scientific marketing approach to ensure CMOs look amazing to both CEOs and CFOs by helping them test and leverage their own data to build a lift-based road map, which leads to stratospheric business success.
Achieved Sales Lift with Custom Multitouch Attribution Model
Sales ROI Study Confirms Media Strategy Increased 15% Sales Lift
Full-Funnel Media Strategy Drives 101.4% Lift in Purchase Intent
Location Attribution Study Reveals 19% Lift in Store Visits
WHY THE α
Alpha is a description of dominance in groups and also the “risk-adjusted return above the norm” in the financial world. The goal of every investor is to create alpha, and we believe this should be the goal of every marketer as well. We do this by removing the guessing (risk) from digital and by being scientific in our assessment of business outcomes (reward).
TRENDING IN AD TECH
We tame the constant stream of evolving information in digital marketing. As the adtech industry matures, there are always emerging new platforms to test and learn, new media techniques to master, new data strategies to implement. Browse our collection of resources to stay informed on modern marketing trends.
Control v Exposed (CvE) is a nimble, forward-thinking global agency out to revolutionize the adtech industry. Spun off from Goodway Group, a trusted marketing services partner to U.S. advertisers for over 90 years, CvE is led by media’s brightest minds who have worked with Fortune 500 brands at the highest levels and on global advertising campaigns for Nike, Patron, Crate & Barrel, and many more. Our hyperfocused diverse team can bring the right blend of insights, data-driven processes and tangible business results for every brand’s unique challenge.
261 Old York Road, Suite 930
Jenkintown, PA 19046