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The CvE Blog

A compelling collection of articles written by our experts on what’s trending and impacting your business in the marketing world and the ever-changing landscape

Data Modelling with a purpose

Data Modelling with a Purpose

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The rising pressure to be greener

The Rising Pressure to be Greener

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iOS 17: What does it mean for advertisers?

iOS 17: What does it mean for advertisers?

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The Forgotten Hero of Digital Marketing: Website Optimization

The Forgotten Hero of Digital Marketing: Website Optimization

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TFAR Podcast Transcript – Episode with Jason Carter from Reckitt

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Reckitt’s Remarkable Journey to Take Marketing to the Top of the Board Room Agenda. Jason Carter from Reckitt

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Paid Search Strategy: To bid or not to bid on my brand terms?

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For AI to win, you need to get your data architecture right/Modern Reporting setup for Marketers

To win in AI: Get your data architecture right

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Leveraging DTC Capabilities for Integrative Marketing Strategies

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TFAR Podcast Transcript – Episode with Olya Dyachuk, Data-Driven Media Director at Heineken

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TFAR Podcast Transcript – Episode(Part 2) with Stuart Colman, Founder of Colman Media, Data and Technology

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TFAR Podcast Transcript – Episode(Part 1) with Stuart Colman, Founder of Colman Media, Data and Technology

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Unveiling the Path Ahead Social Media Advertising in the Future

Unveiling the Path Ahead: Social Media Advertising in the Future

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The Role of Diversity and Inclusion in the Future of Marketing: A Discussion with Jesh Sukhwani

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Marketing at The New York Times: A Successful Pivot to a Subscription-Based Model at Scale

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TFAR Podcast Transcript – Episode with Jesh Sukhwani, Global In-Housing Media & COE Director at Lenovo

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TFAR Podcast Transcript – Episode with Amy Weisenbach, SVP and Head of Marketing at The New York Times

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The Evolution Of Search Marketing in the AI Era - Feature Image

The Evolution Of Search Marketing in the AI Era

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The Evolution of Marketing Becoming More Measurable, Scientific, and Augmented by AI

The Evolution of Marketing: Becoming More Measurable, Scientific, and Augmented by AI

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What is the value of a Customer Data Platform?

What is the value of a Customer Data Platform?

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The Death and Rebirth of the PMP

The Death and Rebirth of the PMP

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Nurture versus Nature – Brand Marketing in a Performance Funnel

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CDP and the management of customer data

How do CDPs manage customer data?

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Brand Marketing as a Growth Driver for Global Brands

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TFAR Podcast Transcript – Episode with Jordan Leibman, Vice President at Blue Jeans by Verizon

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The Role of a CDP in Digital Marketing

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How CvE Are Helping Advertisers use AI to turbocharge their Marketing

How CvE Are Helping Advertisers Use AI to Turbocharge their Marketing

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Does my organisation need a CDP – Customer Data Platform?

Does my organisation need a CDP – Customer Data Platform?

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CDP - Customer Data Platform

What is a Customer Data Platform – CDP-?

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The evolution of Adtech and Martech and the blind spots within!

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CvE's Growth Sophistication Model

Unlock Growth by Maturing Your Marketing

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Time for a Reset podcast

TFAR Podcast Transcript – Episode with Gavin Sheppard, CEO at Pinwheel

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Time for A Reset Podcast

Customers Are Using Their Dollars to Push Sustainability at Companies Implementing Sustainability

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Monetisation POV in Retail Media

Retail Media Monetisation Strategies

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Time for a Reset podcast

TFAR Podcast Transcript – Episode with Marc Caulfield, Founder of Marc Caulfield Ltd

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The Imposter Syndrome for Greater Wellness

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Time for a Reset podcast

TFAR Podcast Transcript – Episode with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely

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Pmax – The Next Best Thing?

Pmax – The Next Best Thing?

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Time for A Reset with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely

Time for A Reset: Balancing Profit vs Purpose at a Tony’s Chocolonis: A Mission Centric Company

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Time for a Reset podcast

TFAR Podcast Transcript – Episode with Adam Wright, Head of Digital at Beiersdorf

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The Time For A Reset Podcast with Adam Wright

You Can’t Have Organisational Change Without a Buy-in to Change

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Holistic Marketing In-housing

Holistic Marketing In-housing: A no ‘one size fits all’ approach

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Dont Assume Ensure Navigating Privacy Compliance in Google Analytics 4

Don’t Assume, Ensure: Navigating Privacy Compliance in Google Analytics 4

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Privacy Consent

How To Join Privacy And Consent Into Your Marketing Strategy

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AI and Market Research

AI and Market Research: A Match Made in Tech Heaven

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The Apple Target Audience blindspot in Advertising - Blog Cover

The Apple Audience Blindspot in Advertising

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Most Marketing Predictions Seem To Have A Case of Mistaken Identity

Why Do Most Marketing Predictions Seem To Have A Case of Mistaken Identity?

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Effective Marketing Attribution Model

The Five Pillars of An Effective Marketing Attribution Model

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What are the Challenges in Measuring Marketing Effectiveness

What are the Challenges in Measuring Marketing Effectiveness?

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Cve-Blog Feature Image

CvE’s 2023 Trends: Retail Media Networks Will Continue to Grow Into 2023

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Challanges of Measuring Marketing Effectiveness

CvE’s 2023 Trends: Marketing Effectiveness Measurement, Data Strategy and Adtech

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Robert Webster Predictions for 2023

Rob Webster’s 2023 Top Predictions for the New Marketing Era

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Meet the Team and learn more about CVE and Technology Services.

The 4 Key Elements of Marketing You Should Consider for In-Housing

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What is marketing effectiveness

What Is Marketing Effectiveness? A Guide for Marketing Decision Makers

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Growth Marketing Beware: Liz Truss’ failures show the importance of Independent Analysis

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Time to End the Clean Room Confusion!

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CvE

Google Reprieves the Third Party Cookie

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Marketers Getting Data-Driven Round the Bend

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4 Things to Consider When In-Housing Your Marketing

4 Things to Consider When In-Housing Your Marketing

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The Rise of the Retail Media Network

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