Retail Marketing

The landscape for retail and retail marketing has evolved at pace due to the rapid growth of e-commerce, the democratisation of customer data platforms and new data monetisation opportunities. Retail media is the latest shiny new thing but CvE are firm. believers that retail media should not be viewed or managed in isolation of all retail marketing. Whether it be in loyalty, paid media or in store, customer data and emerging martech has created endless possibilities for greater personalisation and improved customer experience.

We help retailers balance the optimal customer experience along with the revenue potential that data monetisation such as retail media offers. We are experts in assessing and reviewing the optimal operating model, org structure and tech/data stack to enable retailers to have an integrated go to market.