Updated March 2016
Section I–Control v. Exposed Advertising Services
We serve as a partner to agencies and brand marketers providing managed services for programmatic, social, search and other types of digital media. We work with many demand-side platforms (DSPs) and data partners to create custom media plans and executions for our clients. At the same time, we are committed to protecting the privacy of online consumers. This notice explains our online technology and information-collection practices regarding our services.
We acquire inventory and user-level data information solely from companies that are approved-partner companies within the aboutads.info initiative. If you no longer wish to receive advertising based on your interests or other web-browsing behavior from the aboutads.info initiative, you may opt out of receiving these ads by following the steps below:
- Go to info/choices/
- Stay on this page while your browser determines which participating companies have currently enabled customized ads for YOUR browser
- Check whether you’ve already opted out from participating companies by looking at the EXISTING OPT-OUTS TAB
- You can decide to opt out of browser-enabled interest-based advertising on a site-by-site basis, or you can opt out of all sites at once using the “Select All Shown” feature
- In order to opt out of behavioral advertising from Control v. Exposed, you must opt out of “all participating companies”
- Click “Submit Your Choices”
Once you press submit, OPT-OUT COOKIES will be stored in your preferences in your browser. An opt-out cookie in your browser tells sites NOT to deliver such advertising in the future. For those companies participating in this program, there is a minimum five-year life span on opt-out cookies. If the opt-out cookie is deleted, or if you use a different computer or Internet browser, you can repeat the process above.
Cookies. A cookie is a small data file that is sent to your browser, which then may be stored on your hard drive. When you view one of our online advertisements, you are assigned a number known as a cookie that is unique but does not identify you personally. The cookie is recorded and stored on your computer in the web browser’s cookie file.
Pixel Tags. To make certain that ads served by us are targeted correctly, partner websites in the network place our pixel tags on their sites. These tags are not personally identifiable nor do they collect personal information. They are used to match a visitor’s browsing behavior to a segment profile designated for targeting ads to visitors, and to count users who have visited those sites and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
When you are on one of our customer’s websites (including advertisers and website owners), the website, using cookies (see below), collects certain nonpersonal information from you, including but not limited to your browser type (for example, Chrome or Mozilla) and your operating system (for example, Windows or Linux). In addition, we collect information about your browsing behavior, such as the date and time you visit the websites, the content areas or pages of the websites that you visit (for example, “sports section” or “technology section”), the ads you click on, and other clickstream data, none of which will include personal information about you.
USAGE OF DATA
We use the anonymous information collected to customize the advertisements you see on participating websites and to analyze if the advertising resulted in a desired action such as sales. This is often referred to as behavioral targeting. In order to serve you appropriate ads, we will temporarily assemble nonpersonal, behavioral, and technical information to create very large audience segments. These segments represent data that has been aggregated into large anonymous groupings.
An example of this usage is listed below:
You visit movie-theater content sites in the network of our partner sites, and a cookie is stored on your computer. This data allows us to place you into the “moviegoer” segment. This segmentation is anonymous and does not include any personally identifiable information about you. The segment data would then be used to show an advertisement for a new movie launch, for example, to you when you visit another website in our network. Segment assignments may change over time as new web-surfing data is collected and used. We then use this segmentation to report on advertising delivery and effectiveness to the advertiser.
We also make inferences from the data we collect in order to show you advertisements for products or services that we think may interest you. We also use the information we collect to measure the effectiveness of ads on behalf of our advertisers and web publishers.
Our third-party ad servers store all anonymous data (non-personally identifiable information) in user cookies, and not on any servers. These cookies have a lifetime of three years and can be blocked or deleted by users within their browsers. You have the option to opt out using our opt-out process described in this privacy statement.
DISCLOSURE OF INFORMATION
We do not provide any personal information to marketers when you interact with or view a targeted ad. The user information that we collect to create segments and profile information for our service is not shared with any third party. At the same time, our advertiser customers cannot correlate or merge any network segment information with information they may collect, process, or store in connection with their site, including personal information. Personally identifiable information provided by you directly to the advertiser may be used the advertiser at a later time, as part of their customer relationship management (CRM) programs, for example.
There are two ways you can stop cookies from being stored on your computer and, therefore, stop us from storing and using this anonymous information:
- Opt out of interest-based advertising from Google and other participating companies by clicking here, and opt out of target advertising from The Trade Desk here.
The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data and advertising partners. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at https://www.aboutads.info and at https://www.networkadvertising.org/choices/.
Opting out of these cookies will create an environment within your browser in which neither we nor our advertising technology partners will recognize your browser from previous visitation or online behavior. Blocking all cookies in your browser may prevent sites from recognizing you—even those you wish would do so automatically. You must opt out in the manner you desire for each browser you use. If you use multiple computers (for example, home and office) or multiple browsers (for example, Chrome and Firefox), you must opt out of each browser on each computer. Should you delete your cookies within a browser, purchase a new computer, or download a new browser or version of a browser, you will need to opt out again to ensure your opt-out status is current.
To opt out of receiving ads from behavioral advertising on your smart device, the most effective and up to date methods of doing so, you should consult your device settings, and instructions provided by those device manufacturers. However, we provide the following exemplary information solely for informational purposes, and we disclaim any warranty or representation that the below opt out methods will work in all cases, or that they are most current:
- iOS (Apple): https://support.apple.com/en-us/HT202074
- Android: https://support.google.com/ads/answer/2662922?hl=en
Opting out of receiving behavioral advertising does not mean that you will no longer see any advertisements, it means the advertisements you see will no longer be tailored to your potential interests.
DAA COMPLIANCE DISCLOSURE
We use the Ghostery Enterprise assurance service to comply with the cross-industry Self-Regulatory Program for Online Behavioral Advertising managed by the Digital Advertising Alliance (DAA): (https://www.aboutads.info/). As part of this service, our online advertisements are sometimes delivered with icons to help you choose and control how your data is supplied and used.
SECTION II–Our website
DATA COLLECTION AND USE OF PERSONALLY IDENTIFIABLE INFORMATION
We collect personally identifiable information, such as your name and email address, directly from you when you complete the “Contact Us” form on our website. We use this information to respond to the request you have submitted to us through the Contact form, and for any other purpose that we may describe when you provide the information.
We also collect personally identifiable information for marketing purposes when you provide it for such, such as if you sign up for our newsletter or other promotional emails. You may choose to stop receiving our marketing emails by following the unsubscribe instructions included in these communications. With your consent, we may also post your name and a testimonial on our website.
We do not share your personally identifiable information with third parties for their promotional purposes. We may share your information with our subsidiaries, affiliated companies, trusted third parties working under instruction for Control v. Exposed, such as an email service provider, web developers, or with data centers, only to perform services on our behalf and such parties are obligated not to disclose it or use it for any other purposes. We reserve the right to disclose your personally identifiable information as required by law, as part of a merger, acquisition, or sale of assets and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process.
Our website includes links to other websites whose privacy practices may differ from ours. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.
DATA COLLECTION AND USE OF NON-PERSONALLY IDENTIFIABLE INFORMATION
Third parties cookies and pixel tags may be placed on our website:
- We use Google Analytics cookies and pixel tags to collect information related to the web traffic and number of visitors. These are tools that enable us to measure the performance of the navigation on our website and provide you with personalized marketing messages.
- We may place pixels from DoubleClick, The Trade Desk, or other ad serving platforms in order to collect first-party cookie data for use with ad retargeting.
- We may embed videos from YouTube on our website. When you watch these videos, YouTube may set cookies on your browser. We do not control the placement of these cookies, and for more information on these cookies and how to opt-out, please refer to YouTube specific privacy statements: https://www.google.com/intl/en/policies/privacy/. The YouTube videos on our site may also use local storage objects (LSOs) to store preferences like volume control. LSOs are different from browser cookies because of the amount of, type of, and how data is stored. To learn how to manage privacy and storage settings for Flash cookies click here: https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118
- We may also embed maps from Google Maps on our website. Likewise, Google may set cookies on your browser, and for more information on these cookies and how to opt-out, please refer to Google Maps specific privacy statements: https://www.google.com/intl/en/policies/privacy/. Google Maps may also use LSOs to store preferences or recent addresses or businesses you may have searched.
- We use communication tools to share links with social networks. If you click on these features, the company providing them may collect your IP address, which page you are visiting on our site and may place cookies when you are connected into their services. Your interactions with these features are governed by the privacy statement of the company providing it. For more information on the cookies used by these websites, you can refer to their specific privacy statements listed below:
We do not process any of this information, directly or indirectly, with the help of a third party or otherwise, to determine your identity.
LINKS TO OTHER WEBSITES
Our website may contain links to other websites. Any information you provide on third-party sites is provided directly to the operators of such sites and is subject to those operators’ policies, if any, governing privacy and security. We are not responsible for the privacy practices or the content of such other websites or the cookies these websites might set in your browser.
We do not represent or warrant that the website, or any part thereof, is appropriate or available for use in any particular jurisdiction. Those who choose to access the website do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. We may limit the website’s availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion. By using the website and submitting any personal information, you consent to the transfer of personal information to other countries, such as the United States, which may provide a different level of data security than in your country of residence.
SECTION iii–POLICIES THAT APPLY TO BOTH SECTION i AND II
DATA SECURITY AND RETENTION
The security of your information is fundamental to Control v. Exposed. We have implemented industry standard security measures, including physical, administrative, and technical safeguards designed to protect the information we collect. All data is encrypted and stored on our serves in the United States. Please be aware, however, despite our efforts, no method of transmission over the Internet, or method of electronic storage, is 100% secure, therefore, we cannot guarantee its absolute security.
We will retain your information for as long as is needed to provide our services or otherwise as is permissible by law. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
CHILDREN UNDER THE AGE OF 13
We understand the importance of protecting children’s privacy in the interactive online world. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this website or on or through any of its features or provide any information about yourself to us, including your name, address, telephone number, email address you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.
YOUR CALIFORNIA PRIVACY RIGHTS
California Civil Code Section § 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us or write us at: Control v. Exposed, Inc., c/o Privacy, 261 Old York Road, Suite 930, Jenkintown, PA 19046.
ACCESSING AND CORRECTING YOUR INFORMATION
To request access to, correct or delete any personal information that you have provided us, please contact us. We may be unable to accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
CONTACT CONTROL V. EXPOSED
If you have any questions about this privacy statement or our website practices, or have any concerns about your dealings with our website, please contact us or call us at (888) 220-3003.