Make Your First-Party Data Work for You
You may not realize it, but you already have a rich resource to tap to make your digital marketing more successful: your own prospect and visitor data.
Use this first-party data to segment interested prospects and past visitors in myriad ways based on their individual motivations, interests and intentions. Create custom messaging and offers for each segment – each group — in your list that will most appeal to them and draw them in.
For instance, do you want to upsell current pass holders or members? Add exclusive new benefits to a premier sales package to convince certain customers to claim VIP status. Or, drive repeat business by targeting those on your list who have visited during the past year with a “Welcome back! We’ve missed you!” message and tell them what’s new.
To keep building your first-party data and further connect with your prospects, customers and super fans, create interactive experiences by offering special coupons or promotions, challenges, instant wins, giveaways, polls, quizzes, exclusive content, and more.
In 2019, travel marketers worldwide plan to increase their digital advertising spend on attractions 71% per eMarketer: