Wait a Minute … Remind Me. What Is Programmatic?
Our president, Paul Frampton, recently explained it like this:
“Programmatic is a way of media buying, NOT a channel. In fact, TV, audio, digital out-of-home (DOOH) and other media channels are fast adding programmatic scale because it’s the art of using tech and data to buy audiences effectively and efficiently,” he said.
So What Are Programmatic’s Benefits?
Access the best inventory with the least effort. Buy advertising across thousands of sites at a time while focusing only on the audience segments you choose, no matter if they’re existing customers or new customers.
Target, segment and reach your audience across a range of devices, and with cross-device technology, show them a unified message wherever they access the web.
Track your consumer interactions and get data instantly that will tell you what’s working and what’s not. Be nimble with your ad strategy. Discover which ad format and message gain the most attention and why. Then adjust your ad campaign in real time.
Capture your campaign’s impact through the full conversion funnel and evaluate your media investment against real-world business results – in-store foot traffic, online and offline purchases and brand lift.
What Are Our Core Capabilities?
Though our AdExchanger Programmatic Power Player listing shows only two of our core offerings – performance marketing and media planning and buying – we offer a full gamut of custom digital marketing solutions meant to drive real business outcomes:
- Audience Design
- Performance Paid Media
- Measurement and Analytics
- Dynamic Creative
- Custom Technology
- Consultative Services
When you work with us, you get account managers, media strategists and data scientists dedicated to achieving your goals. Our results have been award-winning. Don’t just take our word for it; The Drum Digital Advertising US Awards named Goodway Best Programmatic Media Partnership for our Anytime Fitness new membership campaign. And at the Global Search Awards, Goodway won Best Local Campaign (PPC) for our Kubota Farmbelt Equipment campaign.
Want to learn more directly from an expert?