Paddy Power Betfair, a leading sports betting and gaming company, recognized the need to step up their marketing game and turbocharge their marketing efforts by implementing innovative strategies and technologies to reach and engage their target audience effectively.
Read MoreIce Lolly and Travel Supermarket merged in 2021 to become Ice Travel Group. There was large amounts of internal debate about how challenging this would be to achieve, and what was needed from a marketing perspective to return to previous levels of sales and revenue.
Read MoreZiglu is a crypto start up that aims to disrupt the banking sector by offering interest rates on crypto holdings. Having recently been acquired by Robinhood, they have ambitions of being the number 1 crypto brand in Europe. CvE was appointed to lead marketing effectiveness services for Ziglu.
Read MoreKFC wanted to change the mindset of their global marketing organisation in preparation for the shift to Agile Marketing.
Read MoreHarnessing Data to build a media plan using programmatic and focused on Customer Lifetime Value
Read MoreWhen everything is measured on a click-through basis, it creates a level playing field with all digital channels measured on the same metric. So, what happens when we focus on the customer journey, and not an ad click? Go Compare hired us to do so, as experts in Incrementality Testing.
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