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    Optimising the Effectiveness of Your Marketing
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    Turning Your Data in to a Strategic Asset
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    Case Study

    Turbocharging Marketing Efforts: Paddy Power Betfair Prepares for the Digital Era

    Paddy Power Betfair, a leading sports betting and gaming company, recognized the need to step up their marketing game and turbocharge their marketing efforts by implementing innovative strategies and technologies to reach and engage their target audience effectively.

    Read More

    Media In Housing

    Pocker Star Hero Image
    Case Study

    Using publicly available search data to guide marketing strategy

    Ice Lolly and Travel Supermarket merged in 2021 to become Ice Travel Group. There was large amounts of internal debate about how challenging this would be to achieve, and what was needed from a marketing perspective to return to previous levels of sales and revenue.

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    Measurement

    ITG CVE
    Case Study

    Agile Marketing Readiness

    KFC wanted to change the mindset of their global marketing organisation in preparation for the shift to Agile Marketing.

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    Agile

    Agile Marketing Readiness
    Case Study

    Right Housing & Ad Tech Transformation

    Nokia / HMD Global was looking for a media strategy for their handsets that not only worked its media dollars more efficiently but also optimises data, especially given its plans to sell the phones directly to consumers.

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    Media In Housing

    Nokia HMD case study CvE
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