Retail Media Monetisation Strategies
Frampton described CvE as “a refreshing antithesis to top-heavy, P&L-driven agency groups,” and said: “It’s time for a re-set. The traditional agency model is under threat, all growth in the industry is coming from digital, we are post-GDPR, facing the demise of the 3rd party cookie and Europe is crying out for innovation to counter all of this. The timing is also ripe for addressable TV and programmatic OOH.”
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