In this episode, we speak with Amir Rasekh, the Managing Director at Nectar360, a fully integrated loyalty, insights, and media services company.
Here are some key talking points from the episode:
- Challenging the narrow view of retail media
- The unhealthy obsession with the monetary value of retail media
- The value of data in retail media
- Changes in the CPG industry and retail media
- Integrating retail media into the marketing mix
- Differences between the US and UK markets
- The future of retail media
- Viewing retail media as part of brand growth
- Attributes of future leaders in the retail media industry
Amir challenges the narrow view of retail media as merely a conversion tool, highlighting its potential for brand growth when integrated across in-store, on-site, and off-site channels. They discuss the power of data in enhancing customer experiences and the importance of incorporating retail media into a well-balanced marketing mix. The conversation also covers the evolving industry, emphasising the need for leadership skills like continuous learning and creative problem-solving.
Amir Rasekh, with 20+ years in loyalty, data, and retail media, leads Nectar360. He excels in using first-party data for customer engagement and has a strong background in building high-performing teams at Sainsbury’s. Amir holds a BA in Marketing and focuses on delivering measurable client impact.
