In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and inclusion in marketing. He further delves into Lenovo’s marketing transformation and the collaborative approach needed to future-proof the business in the digital industry. They emphasise prioritising the consumer, building trust, and exchanging value between advertising and content.
Join them as they discuss:
- The approach and philosophy of digital marketing
- The importance of understanding data collection and user privacy to future-proof the business
- Tactics to build customers’ trust
- Transformation processes for marketing
Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, is a fifteen-year expert in the marketing and media space. He has a track record of company building and growth through excellence in strategy and execution. He also has significant experience in internal and external teams to “connect the dots” between clients, agencies, partners and platforms, across media, data, and technology in a highly fragmented and complex digital marketplace.
The full transcript is available here.
