Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on:
- Caroline’s marketing reset: Simplify marketing jargon for more effective communication
- Pivoting marketing from a cost centre to a revenue engine
- Prioritising tasks for greater efficiency and effectiveness
- The relationship between performance and brand marketing
- The role of measurement and attribution in driving informed decisions
- Right housing: The fine balance between in-house and outsourced marketing activities
People who know Caroline professionally use brave, disruptive, dedicated, and passionate to describe her. She is fearless in asking the right questions and challenging the status quo. As a consummate digital marketer, she ensures that tangible and measurable results underpin digital performance.
Caroline provides authentic leadership and creates an environment of openness and trust. Her knowledge of digital marketing enables her to support both the vision and the day-to-day details. However, her passion for innovation and driving change is particularly inspiring. Caroline’s 20+ year career in digital marketing cuts across global brands like American Express, Barclays Bank, and HSBC UK.
The full transcript is available here.
You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.
