“The UK and US retail media landscapes are quite different. In the UK, we’ve seen a real focus on the in-store experience, whereas in the US, it’s been much more digitally driven. But what’s interesting is that these two landscapes are starting to converge.” Paul Frampton Calero, Global President, CvE – Marketing Growth Consultancy
In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with several industry experts at the MAD//Fest 2024 in London, including Ollie Shayer, Omni Media Director at Boots UK; Tash Whitmey, Group Director of Loyalty, Membership and CRM at Tesco; Amir Rasekh, Managing Director at Nectar360; and Ben O’Mahoney, AdTech & Data Partnerships Lead at Ocado Retail.
Join them as they discuss the growth of retail media in the U.K. and highlight the key differences between the UK and US landscapes. The panel explores the importance of customer-centricity, the role of ad tech in delivering personalised experiences, and the potential of AI to transform audience building, creative generation, and campaign performance. They emphasise the need for collaboration between retailers and CPG advertisers, focusing on trust, measurement, and innovation while highlighting self-serve platforms’ growing role in the retail media ecosystem.
Here are some key talking points from the episode:
- Key differences in retail media in the U.K. and U.S.
- The evolution of retail media and a focus on omnichannel
- Overpromising and under-delivering on retail media revenue in the U.S.
- Achieving a balance between revenue growth and customer experience
- Leveraging ad tech for revenue and customer experience optimisation
- Building relationships between CPG companies and retailers
- How CPG companies are embracing retail media
- Using customer data to drive purchases across the marketing funnel
- The role of AI in retail media
Panellist Details
- Ollie Shayer is the Omni Media Director at Boots UK
- Tash Whitmey is the Group Director of Loyalty, Membership, and CRM at Tesco
- Amir Rasekh is the Managing Director at Nectar360
- Ben O’Mahoney is the AdTech & Data Partnerships Lead at Ocado Retail
