Retail Media Monetisation Strategies
In this episode, Paul Frampton sits down with marketing leadership expert, Thomas Barta. With a background as a Marketing Director at Kimberley Clark and global leadership program at McKinsey, Thomas has seen firsthand the lack of leadership focus in the marketing industry and is dedicated to elevating the role of marketing.
In this candid conversation, Thomas shares his no-nonsense approach to building a successful brand and pricing strategy, and why too many marketers ignore established frameworks. He also shares valuable insights on how to navigate budget cuts as a CMO and how to increase your influence and contribution within your organization.
Thomas also highlights the importance of working closely with finance to drive growth. This episode is a must-listen for anyone in a marketing role looking to improve their leadership skills and make a greater impact in their organization.
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