101: Contracting MarTech For Procurement Teams

MarTech services are different to traditional marketing services. This document covers key areas to consider when reviewing MarTech and establishing a commercial relationship with a MarTech supplier.

More specifically, this document presents:

An overview of the various types of MarTech contracts and commercial models.

The differences between various acronyms like SaaS / PaaS and others.

Remuneration norms (subscriptions, licenses, payment norms.

Any other key pieces someone engaging in MarTech commercial negotiations should be aware of would be useful.

101 Contracting MarTech For Procurement Teams

    News & Blog