MarTech services are different to traditional marketing services. This document covers key areas to consider when reviewing MarTech and establishing a commercial relationship with a MarTech supplier.
More specifically, this document presents:
An overview of the various types of MarTech contracts and commercial models.
The differences between various acronyms like SaaS / PaaS and others.
Remuneration norms (subscriptions, licenses, payment norms.
Any other key pieces someone engaging in MarTech commercial negotiations should be aware of would be useful.
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