CvE Marketing Consultancy has created this checklist for CMOs to address observed challenges to AI adoption and execution. As senior marketers feel the pressure to implement generative AI technologies, it is critical to ensure teams stay focused on building smart, not just building first. The examples provide actionable ways for CMOs to keep pace with technological advances and make substantive marketing improvements without danger of customer experience or corporate reputational risk. The guide has also importantly been designed to consider how best to build a culture of innovation and a learning mindset around generative AI.
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