Digital Paid Media Playbook 2022: Best Practice Elements To Manage Your Digital Paid Media

CvE have developed the Digital Paid Media Playbook 2022 alongside partners ISBA to help you manage your agencies across digital paid media.

At the time of writing (Summer 2022), a digital technology talent shortage is making its impact felt across the marketing and media industry. Now more than ever, brands need to develop and grow their own skill base to ensure best practice is recognised, nurtured and maintained throughout the client / agency relationship.

This playbook, aims to support you to develop the critical abilities to work more effectively with your agency whether full service, in-housing or a blended operating model. From definitions, briefing, activation, governance and measurement this Playbook is packed with insight, knowledge and actions lists to help you help your agency deliver its best digital media management services.

We hope that, in the least, the guide supports you in ensuring that foundational best practice is adhered to, as this is fundamental to getting the most out of your media, regardless of the structure.

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