ISBA and CvE have partnered with the Performance and Programmatic Group to support brands in understanding the DSP and SSP landscape. This report dissects the Gartner Magic Quadrant to help brands decide which tech players match your specific set of requirements in order to determine which tech partners are best suited. CvE have taken excerpts of the Gartner report and added the CvE perspective along with some aspects that weren’t included such as missing DSP’s and CDP brands.
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