Download now to learn the requirements for a successful in-housing strategy and how to navigate your journey with confidence.
In-housing marketing has been one of the biggest trends in marketing since 2018. The increased speed of execution, cost savings, and team satisfaction has dramatically improved results for early adopters. Yet there have been challenges too. Most importantly the way that in-housing implementation is considered has matured massively, as the strengths and weaknesses of
previous approaches have informed best practice.
Like anything else, in-housing can be done well or done poorly. Crucially advertisers need to consider which marketing function to take on first and have a roadmap to manage it both short and in the long term.
This guide will walk you through the latest findings on how best to in-house your marketing and deliver an operating model designed for success in this new era for marketing.
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