Retail Media Monetisation Strategies
Be The Smartest One In The Boardroom! This eBook by Jay Friedman examines the challenges CMOs face in harnessing, communicating, and acting on digital marketing’s results. Designed to help all leaders across the C-suite better understand digital marketing’s role in the company’s financial success, this book offers a guide to discussing this confidently among leadership teams and prove that digital advertising is driving real business value.
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