Artificial intelligence (AI) is transforming the world of marketing in many ways. It can help marketers automate tasks, optimize campaigns, generate insights, and create engaging content. However, to leverage the power of AI, marketers need to follow a systematic approach that involves three steps: identifying the use cases, finding the perfect AI to match for their goals, and testing, testing, and testing. In this paper, we will explain each of these steps in detail and provide some examples of how AI can benefit marketing.
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