We are CVE, a marketing consultancy dedicated to accelerating the role of marketing as a growth engine inside businesses. Our team, comprised of industry experts and consultants with backgrounds spanning brand side, agency, technology, and publishing, advise Chief Marketing Officers (CMOs), senior marketers, and their teams on strategies that best suit their brand and business to facilitate that growth. We work with some of the world’s most progressive brands including Dell, KFC, Sainsburys, 7 Eleven, Morrisons and Ulta Beauty.
The world is transforming at an unprecedented pace, characterised by rapid advancements in technology, innovative breakthroughs, and a growing trend towards globalisation. These shifts have been influencing lifestyles and ways of doing business. Information technology has played a transformative role, particularly in the way people communicate, work and entertain themselves.
The widespread availability of the internet and mobile devices have enabled global connectivity and fostered new modes of interaction. At the same time, the globalisation of the economy has created a more competitive environment, driving companies to adopt more agile and customer-centric approaches, as well as expand their operations beyond local markets.
The trend towards sustainability and eco-friendliness is also growing due to environmental concerns. Climate change awareness is driving businesses to focus on sustainable operation and contribute to a better future.
Everything we do starts with understanding how marketing strategy is anchored to the business objectives. We assess the effectiveness of the current strategy, operating model, measures of success and ways of working in generating revenue growth. We then dive deep into the current state of customer data and martech readiness and activation to establish the level of personalization and automation across marketing efforts. We then benchmark your current state against our proprietary Growth Sophistication Model, plotting out the pathway to the ideal future state where a combination of efficiency and effectiveness lead to accelerated revenue contribution.
The Growth Sophistication Model aims to equip marketers with the necessary insights and resources to align their departments with the evolving market landscape.
It offers a comprehensive overview of the various components of marketing, including strategy and operating models, data and technology, measurement, and media activation and creative.
The Model provides in-depth guidance on how to effectively integrate these components for optimal marketing outcomes.
By gaining an understanding of their positioning within the Model, marketers can identify areas that require improvement and focus their efforts accordingly.
Marketing is undergoing a scientific transformation and with that has come added complexity around customer experience and the role that data and technology play in delivering automated, personalized marketing and communication.
It quickly became obvious to us that there was a gap in the market. Strategic management consultants are strong at kickstarting financially driven transformation but lack practitioner expertise and a focus on ‘the how’. Big agencies are excellent at execution but are overly campaign and not transformation orientated. They are also hindered by legacy commercial models and distrust.
We built CvE to translate high level transformation into tangible road maps and next steps, anchored to value creation. CvE’s service model has been designed to co-pilot alongside a brand to implement that change, so transformation gets over the finish line, whether that be in housing capability or improving their process with external agencies and vendors.
Interested in learning more about our services and how we can help you make smart decisions? Our team will respond within 24 hours.
