How Retailers Are Reshaping the Advertising Industry

A new type of advertising media has emerged that competes directly with the walled gardens: search and social.

Retail Media has hit the mainstream. The Financial Times features our President Paul Frampton Calero.

đŸ“ˆ Retail media is growing the fastest in the US, the market is expected to reach $37 billion this year, or a 20% increase year on year – growing five times quicker than more traditional social media advertising.


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