Unveiling the Path Ahead: Social Media Advertising in the Future
A new type of advertising media has emerged that competes directly with the walled gardens: search and social.
Retail Media has hit the mainstream. The Financial Times features our President Paul Frampton Calero.
📈 Retail media is growing the fastest in the US, the market is expected to reach $37 billion this year, or a 20% increase year on year – growing five times quicker than more traditional social media advertising.
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