In this episode of our podcast, Paul sits down with Lou Bennett, the Marketing Director at Benefit Cosmetics. Lou has a wealth of experience in the retail sector and is passionate about breaking down silos in the industry.
Together, they delve into the importance of perspective in marketing and how Lou and her team at Benefit Cosmetics spend time in retail stores to get a real-life understanding of customer behaviour and experience. They also discuss the changing landscape of the beauty industry and how e-commerce has affected how Benefit Cosmetics approaches its go-to-market strategy in the post-pandemic era.
Tune in to hear about the importance of cross-functional collaboration in creating a seamless customer experience, the role of data and technology in driving customer engagement, and how Benefit Cosmetics is leading the way in this space.