In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu.
You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.
Join them as they discuss:
- Aparna’s marketing reset wish: Aligning purpose and profit in marketing
- The need for brands to build authenticity, consistency, and commitment to their purpose to establish trust and credibility with consumers.
- The role of marketing technology and data in building e-commerce capabilities
- A shift in the buyer-seller relationship between CPGs and retailers and the role of retail media
- An industry shift toward data-driven decision-making
- Connecting upper and lower funnel activities to better understand data attribution
Aparna describes herself as a global citizen and C-Suite executive leader who believes that business can be a force for good. Her career is defined by creation and transformation while driving a commercial edge. She enjoys building brands, driving digital transformation, forging partnerships, and pioneering innovation. She has held C-suite positions at global and legacy brands like Unilever and Lipton.
The full transcript is available here.
